HeyJaredBuhay Copywriter
Hi! I'm Regina Peralta, the wordsmith behind Buhay Copywriter. Buhay Copywriter means "Copywriter Life". Here, you'll get a weekly dose of insights on writing, creativity, advertising, and stories about life as a copywriter in the Philippines.
- Indexed issues, last 90 days
- 7
- Latest publication
- Sep 27, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 10, 2026
Latest issues
Q3 2026 ad review: Campaigns that caught my eye (opens the original)
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It’s been a very busy quarter for me, what with work and life admin and wedding preps. Whew! But thankfully I’ve still been able to do my weekly “study hour” of going through industry newsletters and websites — btw, highly recommend doing this no matter what industry you’re in. These gems were the best of what I found, and I hope you’ll find them as thought-provoking, inspiring, and witty as I did! Subscribe now<figu
Recent (and not-so-recent) flops as a copywriter (opens the original)
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<img alt="" class="sizing-normal" height="998" src="https://substackcdn.com/image/fetch/$s_!1Tq8!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9944dced-c9b6-4f93-9e4a-a4b5ec495204_1744x1196.pn
How my parents raised me to be creative (in my humble opinion) (opens the original)
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Lately, my feed has been filled with trends like “90s childhood” “analog childhood” “hanging out like it’s the 00s”. And that’s probably because:1) 90s kids’ growing up years were great! We got both analog and early digital experiences, playing with cardboard boxes and troubleshooting DSL connections. 2) my algorithm thinks I’m about to become a mom lol 3) it’s society’s way of having the connectedness of digital, while pushing away from the craziness that is capitalizing on every trend + AI I’v
How to tackle long-form copywriting projects - especially if you’re used to handling only short-form content (opens the original)
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<img alt="This may contain: a person typing on a laptop with their hands" class="sizing-normal" height="771" src="https://substackcdn.com/image/fetch/$s_!2uXI!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2
The people yearn for GenAI content to disappear (opens the original)
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Welcome to Buhay Copywriter by Regina Peralta! It’s great to meet you.This newsletter is my way of paying it forward and being the person I needed when I was a young(er) writer.Subscribe for content about writing, creativity, advertising, and work life as a Filipino creative. Plus, the occasional personal essay.<a class="image-link image2 is-viewable-img" href="https://substackcdn.com/image/fetch/$s_!PdKr!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s
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