HeyJaredBrutally Honest by Matej Lancaric
No 💩 BS newsletter with useful stuff about UA & creatives in the post-IDFA world
- Indexed issues, last 90 days
- 16
- Latest publication
- Sep 30, 2026
- Audience
- Checking…
- Earliest in this view
- Aug 4, 2026
Latest issues
📘A brutally honest read of AppsFlyer’s State of Creative Optimization 2026 (opens the original)
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Everyone is making more ads. Almost nobody is making better creatives. We have finally here the Appsflyer State of Creative optimisation 2026 report. GET THE REPORT NOWTL;DR (the 5-minute version) of Appsflyer’s State of Creative Optimization 2026 report1. The volume race is real, but only the whales are running it. Gaming apps spending $7M+ per quarter went from about 2,700 to 3,977 average creative variations per app in a year (+45%). Every gaming
Brutally Honest #229 by Matej Lancaric (opens the original)
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Hey, FAM! What’s up?🥃 Drink talkPlayables everywhere.. Latest trends are here, but also!!! Layer.ai is announcing something very exciting soon… I will keep you posted! Kinoa turns your existing players into more revenue, in real time, without waiting on development. Same players. More revenue.<a class="image-link image2 is-viewable-img" href=
Playable Ads Trends in Mobile Games & Apps - August 2026 (opens the original)
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As the UA landscape evolves, so do the creative trends that shape how games communicate with their audiences. With the rise of Applovin and increased spend on SDK networks, I’ve decided to bring you a monthly trends review of top-performing playable ads across different genres.For those who read only summaries, here are the playable trends for August in a nutshell:Get the GTA VI hypeEven though this game is in the same genre/concept, it is still valid to point out that there was never a better
Brutally Honest #228 by Matej Lancaric (opens the original)
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Hey, FAM! What’s up?🥃 Drink talkFirst days of data = so far, so good!Kinoa turns your existing players into more revenue, in real time, without waiting on development. Same players. More revenue.<a class="image-link image2 is-viewable-img" href="https://substackcdn.com/image/fetch/$s_!y_7M!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubs
🔗Getting paid for players you already have: Almedia LINK (opens the original)
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I flew to China, sat through a product launch, and came home to implement a new SDK in my own game, Robot Breaker. That is basically the whole review. But you are here for details, so let’s dive in.Iskander presented the LINK launch live at ChinaJoy, and I was in the room. I have seen a lot of ad tech launches. Most of them are a new dashboard on top of an old idea. This one is actually a different mechanic, so it got my attention. And then it got my dev time, because I am now putting the <a hre
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