Bruce Handy

1. Article · Sep 5, 2026 · Bruce Handy

   The Anti-A.I.-Ad Ad Campaign (opens the original)

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   Ambiguity is generally not welcome on the subway. Are those seats empty for a neutral reason or an unpleasant reason? Is the person sitting across from me dangerous or just eccentric? That stain is . . . what, exactly? But one sweltering noontime at the West Fourth Street station, three flights down on the Brooklyn-bound B-D-F-M platform, ambiguity was the point. Two comedians, Harris Alterman and Dave Ross, were taking videos of themselves hanging big print advertisements for nonexistent tech c

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2. Article · Aug 15, 2026 · Bruce Handy

   Move Over, Aaron Judge—the Real Yankees M.V.P. Is George Costanza (opens the original)

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   Debbie Tymon, the New York Yankees’ senior vice-president of marketing, has an office at the Stadium, situated behind home plate, with a window that overlooks the concourse where fans line up to get in on game days. She can thus witness the fruits of her labor when the line forms earlier than usual for such promotional events as Yankees Bucket Hat Night or Yankees Soccer Jersey Night, when the first clutch of fans—typically eighteen thousand of them—are handed freebies as they enter. The g

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