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Broad Collective

News and insights from Broad Collective, a membership network for professional women growing their own businesses in midlife.

Newsletter · By Erin Keating · English · Official site

Indexed issues, last 90 days
14
Latest publication
Sep 28, 2026
Audience
Checking…
Earliest in this view
Jul 6, 2026

Latest issues

  1. Issue · Sep 28, 2026

    I Hired Help. Then I Had to Let Her Go. (opens the original)

    Excerpt · Critical tone

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    I hired a virtual assistant from the Philippines in July. I brought her on to help me manage our social media and build out the company’s email marketing and CRM infrastructure in Go Highlevel. I needed help connecting the back ends of various tools to one another through the magic of APIs. I was sure I had endless work for her to do.But last week, I decided to let her go. It wasn’t her fault.A friend I trust — a brilliant digital marketer who has grown a whole team in the Philippines — swears b

  2. Issue · Sep 24, 2026

    The Identity Shift: From Corporate Title to Midlife Business Builder (opens the original)

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    This episode of Broad Collective Live! on LinkedIn (full video here) is all about the inside story of making the leap from being a woman with a successful capital C Career to being someone who… works from home, for herself, in a job with no title and no ladder to climb or fall off of. There’s some real cognitive dissonance that happens when you’re an expert in your field who now has to market your expertise online - far beyond the clearly defined walls of the brands or companies that onc

  3. Issue · Sep 21, 2026

    Lessons from Portlandia and Show Business (opens the original)

    Excerpt · Neutral tone

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    As a young actor in New York and San Francisco, I wrote and performed several one-woman shows. I know! People either love this form or haaaate it. I happen to be obsessed.Two of the shows were first-person and autobiographical, mashups created from fragments of memory and songs. In one of them, I remember eating a stack of cookies while jogging and singing Carly Simon’s You’re So Vain. They were pretty arty and, truth be told, probably not very good.In the last and best one, Ravenous, I played a

  4. Issue · Sep 17, 2026

    The Great Unhiring: Why Corporate America Is Losing Its Best Women (opens the original)

    Excerpt · Neutral tone

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    I’ve been going live on LinkedIn every week to talk about women starting businesses and making meaningful content in midlife. This is a big deal for me personally because I only used to present the braggiest, most polished “look what I can do!” version of myself there when I was a TV executive. But LinkedIn is where the conversation about the state of women’s careers is the most robust (which makes sense, duh) so I’ve gotten over myself and I’ve actually been enjoying being back in the mode of m

  5. Issue · Sep 14, 2026

    You Have Permission to Be Seen as the Expert You Already Are (opens the original)

    Excerpt · Positive tone

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    When you go from being a direct deposit girly to running your own business in midlife, the chasm between who you were and who you are now can lead to lots of deep, existential thoughts.Even almost four years in, mine sometimes come in the middle of the night - that’s the 3am math of trying to calculate who you are when there’s no title or recognizable company attached to your name anymore. I wake up remembering I’m happy to be free, but I never fail to notice the bags under my eyes.When you’re n

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