HeyJaredBrittaney Chatman
- Indexed articles, last 90 days
- 2
- Latest publication
- Sep 16, 2026
- Outlet visibility, for Adweek
- Top 500K sites
- Earliest in this view
- Jul 9, 2026
Latest articles
The Marketer's Creator Game Plan (opens the original)
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Creator marketing is now a bigger strategic priority, with 61% of marketers planning to increase creator-content investment in 2026. To turn that momentum into meaningful brand and business impact, marketers need to look beyond engagement alone. âThe Creator Game Planâ from Kantar examines more than 15,000 pieces of creator content across TikTok, Instagram, and YouTube to reveal what drives effectiveness. Discover how to choose the right creator role, protect authenticity, and build brand pr
A Remedy for Media Ad Sales Facing Massive Disruption (opens the original)
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Advertising sales teams are being asked to move faster, personalize more, and prove outcomes across increasingly fragmented audiences and revenue modelsâall while spending less than one-third of their week actually selling. As expectations for speed and tailored advice rise, media organizations have a real opportunity to turn operational friction into a competitive advantage instead of a constraint. Salesforceâs media and entertainment edition of its âState of Salesâ report unpacks how A
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Last 90 days. Choose a month to open its work.
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Audience
Top 500K sites
For Adweek, the outlet · Measured Aug 1, 2026
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