HeyJaredBringing Business to Retail
Want a business that fills your soul AND your bank account? Retail Strategist Salena Knight, shares information, inspiration and interviews with business leaders, to help you create a more profitable, sustainable and dynamic retail or eCommerce business.
- Indexed episodes, last 90 days
- 10
- Latest publication
- Sep 15, 2026
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- Jul 9, 2026
Latest episodes
Don't Build a Bigger Black Friday List. Build More Black Friday Customers. (opens the original)
Why The Products That You Regret Buying Are More Important Than You Think (opens the original)
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In this episode, Salena Knight explains why the products you regret buying can be some of the most valuable data in your retail or ecommerce business. It is easy to focus on best sellers, products that sold out, and suppliers that performed well. But your clearance section, old stock, and products that have been sitting in the warehouse can tell you just as much - and sometimes more - about your buying decisions. Salena walks through how to look beyond "it didn't sell" and identify what actually
How To Buy Products That Make More Money (opens the original)
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You found the perfect product. You know your customers will love it. So you buy it. But what if that isn't enough to make it a good buying decision? In this episode, Salena challenges the way retailers think about inventory and explains why buying isn't just about finding products that fit your brand or that you believe will sell. Every dollar you put into stock is a dollar that can't be used somewhere else in your business, which means every product needs to earn its place. Salena walks through
How to Get More Sales Without Spending More on Marketing (opens the original)
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In this episode, we're talking about a problem a lot of retailers are feeling right now: getting customers to your website is costing more, so how do you make more money from the traffic you already have? Krisztian Kiraly, International Partnership Manager at OptiMonk , joins us to unpack the idea of "conversion before acquisition" - improving the customer experience and conversion rate before simply spending more to acquire additional traffic. We talk about why independent retailers and ecommer
How This Fabric Store Increased Profits by 40% (opens the original)
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What does it take to build a retail business that is profitable, deeply connected to its community, and still growing years after opening? In this episode, Salena chats with Jill Schuler, CEO of The Stitchery Studio, a fabric shop and studio that has grown from one person's dream into a thriving creative community. Since opening in 2017, Jill has taken a considered approach to modern textiles, combining retail with education, creativity and connection. The result is a business that gives custome
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