Brilliantly Wrong: Marketing. Creativity. Startups.
A podcast for marketers, founders, creatives, and anyone willing to embrace risk for extraordinary outcomes.Alex Stonehouse and his guests dive deep into the art and science of marketing, startup growth, creativity, and mastery from a perspective that challenges the conventional.
- Indexed episodes, last 90 days
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- Sep 1, 2026
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- Sep 1, 2026
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PR Does Not Mean Press Release w/ Pete Voss (opens the original)
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Most startup leaders hear “PR” and immediately think two things: Write a press release. Get us in the Wall Street Journal. But according to Pete Voss, that’s missing the point entirely. In this episode, Pete talks about what PR actually looks like when you do it well, and why the best PR is really about bridging audiences and building trust. We get into how startups can create stories that journalists actually care about (even when you don't have some massive revenue number or headline-grabbing
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