HeyJaredBrilliant Commerce
Unfiltered conversations with operators behind iconic commerce brands, hosted by Chord Commerce CEO Bryan Mahoney, about what actually makes their tech, teams, and customer relationships work.
- Indexed episodes, last 90 days
- 7
- Latest publication
- Sep 24, 2026
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- Jul 13, 2026
Latest episodes
Saying no to business: The hard call behind Centra's fashion-only focus (opens the original)
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What happens when an agency spins its internal tooling into a software company built for one vertical only? Jenna Holcombe tells Bryan how a hard call to focus exclusively on fashion, made around 2019, turned into the company's biggest advantage. Jenna breaks down how Centra pairs headless architecture with an opinionated, all-in-one suite for D2C and wholesale, why the company won't rebrand around AI hype, and how a wave of new prospects are finding Centra through ChatGPT searches instead of wo
The hard call behind Centra's fashion-only focus (opens the original)
Read excerpt
What happens when an agency spins its internal tooling into a software company built for one vertical only? Jenna Holcombe tells Bryan how a hard call to focus exclusively on fashion, made around 2019, turned into the company's biggest advantage. Jenna breaks down how Centra pairs headless architecture with an opinionated, all-in-one suite for D2C and wholesale, why the company won't rebrand around AI hype, and how a wave of new prospects are finding Centra through ChatGPT searches instead of wo
Why the AI moment of discovery is retail's next Google ZMOT (opens the original)
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What if the biggest AI opportunity for retailers is knowing where not to automate? Chris Parsons , VP of Partner Growth and Marketing at Hale , spent 25 years inside retail at Walmart Canada, Ren's Pets, and Home Hardware before moving to the agency side. He tells Bryan Mahoney why he built an AI Moment of Discovery framework, why he still pushes back on the online-to-store cannibalization myth, and why self-checkout may be retail's biggest missed connection with customers. Topics discussed: ● B
How ad platforms shifted from buying audiences to buying outcomes (opens the original)
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Meta's algorithm started rewarding new creative volume, and the industry treated it as a race to publish more. Vincent Bourzeix, Founder and CEO of Superbolt, saw the problem coming. Vincent walks Bryan through why creative diversity outperforms sheer output, how ad platforms shifted from buying audiences to buying outcomes, and the three roles his agency built to make AI actually useful instead of confidently wrong. Topics discussed: Superbolt's vertically integrated model uniting media, creati
Why over-personalizing your site dilutes your brand story (opens the original)
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With nearly two decades in e-commerce and stints at Victoria's Secret, Bed Bath & Beyond, The Children's Place, and Foot Locker, Laurie Falletta brought something most e-commerce leaders don't have when she joined Cole Haan as VP of Ecommerce: a merchant's brain. She thinks in product lifecycles, margin thresholds, and inventory planning, and that shapes every decision she makes on site. In this conversation, Laurie makes the case for why over-personalization is quietly diluting brand stories, w
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