HeyJaredBrave Talk Podcast
Brave Talk is where performance meets perspective. The Brave Bison team sit down to decode what's next - from search and social to technology and experience. No jargon. No fluff.
- Indexed episodes, last 90 days
- 6
- Latest publication
- Sep 16, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 15, 2026
Latest episodes
AI search & the new rules of discovery | Naomi Francis-Parker | Deliveroo (opens the original)
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AI-powered search is changing how people discover, trust and act on information, but the fundamentals of what makes SEO work haven't gone anywhere. In this episode of Brave Talk, head of SEO at Brave Bison, Harry Clarke sits down with Naomi Francis-Parker, organic growth manager at Deliveroo to chat about the discovery shift driven by AI search and what a modern SEO operating model looks like in response. From measurement and schema to agentic commerce and the future of Digital PR, they got into
Why authenticity and AI are not mutually exclusive | Robert Manning | Natures Menu (opens the original)
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Authenticity is one of the most overused words in marketing. But what does it mean when your algorithm demands more creative than any brand can realistically produce? Robert Manning, Commercial Director at Nature's Menu, makes the case for moving beyond the idea that genuine, human creative and AI are mutually exclusive. Visit bravebison.com/ for more.
The Two-Audience Problem: Aviva on Marketing for Humans and Machines | Andrew Fox | Aviva (opens the original)
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Content has always had one job: reach the right person at the right moment. But the rules of discoverability have been quietly rewritten, because now there are two audiences you need to reach simultaneously. Humans, and the machines that decide whether humans ever see you in the first place. Abbey Grocott, Head of Content Strategy at Brave Bison, sits down with Andrew Fox, Head of Marketing at Aviva, to dig into what that looks like in practice. How do you structure content that works for both?
Timeless rules and timely tactics: balancing strategy with agility in a portfolio business | Luke Blackburn | PepsiCo (opens the original)
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Running marketing across a portfolio as varied as PepsiCo's isn't one job, it's many. Luke Blackburn, Head of Digital and Technology, joins us to pull back the curtain on what it takes to balance global brand thinking with challenger-brand agility. From Poppi's social-first UK launch to how PepsiMax engages with culture differently across global markets, this is a conversation about the timeless rules that hold across every brief, and the timely tactics that change everything. Visit bravebison.c
Building human brands in the age of AI saturation | Sam Kelly | Virgin (opens the original)
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In this episode we sit down with Sam Kelly, Chief Experience Officer at Virgin, to explore why building genuine human connections has never been more important for brands. Together, with our CMO, Hannah Baker, Sam discusses the power of creating memories over messages, protecting audiences' "time to dream" in an increasingly distracted world, and how human-centric marketing can deliver both emotional impact and measurable business results. Sam also shares practical advice for marketers looking t
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