HeyJaredBrands of Value
Welcome to Brands of ValueIn this show we explore the concept of value in business.Together we explore how hidden value can be unlocked, utilised and communicated.Your host David Göz will hold conversations with experts from various fields of study and practice.Thank you for…
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Your Marketing Strategy will improve with these questions - feat. Judd Labarthe (opens the original)
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What if one of the biggest problems with marketing strategy is that we keep making it more complicated? In this episode of The Evergreen Playbook , I sit down with strategist, consultant and author Judd Labarthe to explore a simpler, more rigorous way to think about strategy, brand growth and marketing effectiveness. At the centre of the conversation is a planning cycle built around four deceptively simple questions: Where are we now? Where do we want to be? How might we get there? And are we ac
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