HeyJaredBrands and Bobs
Musings on fashion, beauty, and motherhood—from the lens of a founder and brand strategist.
- Indexed issues, last 90 days
- 7
- Latest publication
- Sep 21, 2026
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- Jul 13, 2026
Latest issues
It’s officially fall - are you ready? (opens the original)
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Happy Autumn! It’s here - the crispness in the air, the chill in the morning, the change of leaves 🍃 🍁 🍂 . I am thrilled - I can finally wear the clothes I have been wearing all summer with greater vigor and joy rather than wearing them with a feeling of disappointment in the missing sun and subsequent warmth. And of course, with a change of season comes the excitement to get new pieces and build out a new wardrobe. But that’s not realistic, both from a financial sense and from a physical space.
Have you heard of Buff Beauty? It’s kinda amazing! (opens the original)
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If you are a fellow millennial, it would be hard for me to believe you don’t about the brand Birchbox. I was obsessed with the story - as I usually am of founder stories - of how two MBA grads (Katia Beauchamp and Hayley Barna) noticed a gap in the beauty industry (without any background in the space) and launched a company that was one of the first true successful subscription box businesses out of that hunch. Theirs was a story I thought about a lot while in business school myself. Fast forwar
From My Closet - Feat. Sasha (opens the original)
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This is a long (but good) one so your email might cut it short. Highly recommend you open it in the Substack app if it does feel truncated!How is it already September? I don’t understand. It’s almost fall (or Autumn as my daughter calls it). Fall is my favorite season and given it’s been fall-esque here all summer, might as well just be in the actual season if you ask me. I did wear a proper wool coat to work today and that was a interesting feeling for sure. Last month, I kicked off a new serie
I’ve been shopping... a bit... (opens the original)
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So I’ve been doing a bit of shopping… not a lot but also not nothing. It’s all mostly little things I’ve been loving. Small things that spark joy when I see it / use it. I want to avoid using terms like Girl Math or Retail Therapy in a derogatory way to how women shop. And it’s not like men don’t spend money. My husband spend on golf and tennis and ski-things and I get a hair clip, a lippy, some new shorts. Net-net we all spend. Anyways, can you please indulge me while I share a bit about what I
From My Closet - a new series (opens the original)
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This is a long (but good) one so your email might cut it short. Highly recommend you open it in the Substack app if it does feel truncated! Welcome to From My Closet, a new series I am kicking off in this newsletter about what people actually wear based on what’s hanging in their closet, not what’s on the wishlist.This started from wanting to see the outfits people actually reach for again and again, the pieces that just work. We all have a formula of some sort in our head for the various occasi
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