HeyJaredBrandiose | Sabena 🪄
brand news, deep-dives, hot takes, and the occasional interview from a former founder & brand lover every week.
- Indexed issues, last 90 days
- 3
- Latest publication
- Jul 23, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 10, 2026
Latest issues
No. 040: Brands are going a bit bananas this summer 🍌 (opens the original)
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Happy Thursday!We’re 3/3 so far this month!! Here is everything I’m loving in the brand world this week.Curious what you’re into.Have a great weekend!!xxSabena 🧲 OBSESSION OF THE WEEKBrands love a fruit muse: a couple of summers ago, it was the tomato (who could forget Loewe’s tomato candle and matching bag?!) This summer, it’s decidedly, the banana. SET Active just launched their <a href="https://setac
No. 039: The Hailey Jean is Gap's "don't call it a comeback" moment (opens the original)
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Hello again & happy Thursday!I hope you enjoy this week’s edition. Lots of fun things happening in the brand world and of course, my take on what it all means.As always, let me know what you think!! Hope you’re having a great summer so far.xx,Sabena 🧲 OBSESSION OF THE WEEK<a class="image-link image2 is-viewable-img" href="https://substackcdn.com/image/fetch/$s_!0ryk!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F85235a0f-59a3-4e16-
No. 038: The humble gas station is getting the Erewhon treatment (opens the original)
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Hi!Happy Friday! I’m SO excited to be back in your inboxes :) I took a little hiatus since I had a baby (which is the best!) but I missed writing this newsletter so much.I hope you enjoy this week’s edition which is chock full of fun brand news, pop culture, and unfiltered thoughts, as always.I love reading your thoughts, including what you want to see more of — so please share below!And have an amazing weekend.xx,Sabena 🧲 OBSESSION OF THE WEEK<a class="image-link image2 is-viewable-img" hr
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