HeyJaredBranding The Barbell
Welcome to Branding the Barbell, a newsletter dedicated to branding and marketing in the fitness and wellness industry.
- Indexed issues, last 90 days
- 4
- Latest publication
- Sep 25, 2026
- Audience
- Checking…
- Earliest in this view
- Sep 21, 2026
Latest issues
Peloton gets Miley, Lululemon starts a record label, and other news in Sport and Fitness you might have missed this week. (opens the original)
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The celebrity endorsement isn’t dead, but the simple logo slap is.In August 2025, Christian McCaffrey left Nike. A year later he came back with equity (not just another celebrity endorsement), co-founding While on Earth and spending thousands of hours designing its new trainer himself.Signing a famous name to a campaign still works, and it still moves product if done the right way. Nobody is pretending otherwise, but this week made the shift hard to ignore. Ilona Maher didn’t trow up a Burn Boot
The Creative Director behind the Hilary Duff campaign that broke the internet. (opens the original)
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<img alt="" class="sizing-normal" height="940" src="https://substackcdn.com/image/fetch/$s_!Xp0j!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F7a9f5b42-f22b-41f9-9e1c-c1dab027e33b_2092x1350.pn
Ladder, Hilary Duff, and the ‘Stronger, Not Smaller’ campaign. (opens the original)
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<img alt="How Ladder Made Hilary Duff's Campaign Bigger Than Her" class="sizing-normal" height="939" src="https://substackcdn.com/image/fetch/$s_!XJzP!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimag
Welcome to Branding the Barbell. (opens the original)
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This is the industry built on becoming your best self. We believe that pursuit shouldn't stop at the body—it should show up in the work. That’s why we created Branding the Barbell.<img alt="" class="sizing-normal" heigh
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