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Branding for Breweries is the podcast for beer brands, breweries, and marketers who want to grow sales, attract customers, and stand out in today’s crowded indie beer scene.
- Indexed episodes, last 90 days
- 12
- Latest publication
- Sep 23, 2026
- Audience
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- Earliest in this view
- Jul 8, 2026
Latest episodes
The UK Beer Market Is Broken. What Can Breweries Do? (opens the original)
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CAMRA says the UK beer market is broken. So what can independent breweries actually do about it? This week on Branding for Breweries, I’m joined by Ash Corbett-Collins, Chairman of CAMRA, following the release of its new Beer in the UK report. The report raises some pretty uncomfortable questions about access to market, brewery ownership, the influence of the major brewers and pub companies, and whether drinkers really have as much choice at the bar as it appears. But I didn’t want this to becom
The Rebrand That Took Big Hug Into Sainsbury’s & ASDA | Matt Williams (opens the original)
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Big Hug Brewing had good beer, genuine purpose and more than a decade behind the business. But when a Sainsbury's buyer told Matt Williams the liquid was great while the range was “all over the place” and the logo was weak, it confirmed something Matt already knew. The brand needed work. So Big Hug rebranded. In this episode, Matt joins me to talk about what changed, why they moved their People & Planet purpose right to the front of the brand and how that transformed the conversations he was abl
Brewery Marketing: How Vault City Builds Unmissable Beer Releases (opens the original)
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Most breweries cannot outspend the biggest beer brands. Vault City has built its reputation by using ideas, packaging, photography and human creativity to make its major releases almost impossible to ignore. In this episode of Branding for Breweries, Tim Weaver is joined by Richard Wardrop and Gavin Hill from Vault City Brewing to explore everything that happens between having a wild beer idea and putting it out into the world. They explain how Vault City decides which concepts are worth brewing
Beer Festivals: How Breweries Can Stand Out, Sell More and Win New Customers (opens the original)
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Turning up with a table, a couple of kegs and hoping people remember you isn’t much of a beer festival strategy. A good festival can sell beer, build your audience and even open doors to new trade customers. In this episode of Branding for Breweries, Tim Weaver is joined by Dave from Craft Brew Festival to unpack how breweries can get far more value from beer festivals. Having worked across numerous Craft Brew Festival events, Dave has seen the breweries that consistently get noticed, the simple
Beer Marketing: How Tiny Rebel Launches Beers People Actually Care About | Scott Browne (opens the original)
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Making a great beer doesn't mean people are going to care when you release it. “New beer out now” isn't a launch strategy. In this episode of Branding for Breweries, Tim Weaver is joined by Scott Browne, Head of Marketing at Tiny Rebel, to unpack what breweries can do to turn a new beer release into something people actually notice, talk about and buy. Scott’s current role at Tiny Rebel is confirmed on his public profile. Scott explains why breweries need to start marketing a beer before launch
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