Branded Assets with Kate Bouchard
A smart, sassy podcast about business, money, and modern brand culture.From the rise and fall of the world's biggest brands to conversations about venture capital, personal branding, and who actually gets to build wealth, the show makes money and business accessible, sharp,…
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- Jul 6, 2026
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- Jul 6, 2026
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Etsy is Anti-Jeff Bezos, Levi's Viral World Cup Win, & Polaroid Hits the Streets in NYC (opens the original)
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Has hating on billionaires become one of the smartest marketing strategies of the moment? In this Rich Girl Rundown episode segment, Kate and Ada unpack Etsy's bold "Shop Non-Billionaire Jeffs" campaign and debate whether brands are successfully tapping into growing anti-billionaire sentiment or simply capitalizing on Amazon's success. Is this the future of challenger-brand marketing, or does it say more about today's consumers than the brands themselves? They also break down one of the smartest
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