HeyJaredBrand Out Loud
Welcome to Brand Out Loud. This is where I connect the dots between personal branding, marketing, social media, AI, and the creator economy.
- Indexed issues, last 90 days
- 11
- Latest publication
- Sep 26, 2026
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- Earliest in this view
- Jul 8, 2026
Latest issues
The Creator Marketplace Shift I Want To See More Of (opens the original)
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I have a decent amount of followers on LinkedIn (just under 30K). But more importantly, I have a highly engaged audience. I’ve worked hard to build that. LinkedIn isn’t just where I’ve built my business. It’s where I’ve found friends, collaboration partners, clients, referral partners… real people and genuine relationships.I remember being ecstatic when I was invited to LinkedIn’s beta for their Creator Marketplace. Finally, brand deals were coming to LinkedIn. I am not an “influencer” by any st
We’re Going To Talk About LinkedIn Today (opens the original)
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I want to talk about LinkedIn today. It is where I “got my start” in the world of personal branding and became fascinated by the topics of branding and social media in general.Why do I want to talk about LinkedIn on Substack? Because LinkedIn is highly relevant if you want to not only build a personal brand, but also to be surfaced in AI powered citations.Thanks for reading Brand Out Loud! Subscribe for free to receive new posts and support my work.<form class="subscripti
My Past and Present Worlds Are Colliding (opens the original)
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It feels like things are moving a mile in a minute in the world of branding, social media, and LinkedIn. And no, I am not going to talk about the ad that Good Good Golf thankfully had the sense to pull.In a case of my former and current worlds colliding, Ann Taylor (I worked in their corporate offices in the 90’s and it led to my meeting my husband!) is using a newsletter as part of its brand strategy. Thanks for reading Brand Out Loud! Subscribe for free to receive new posts an
Here's What Caught My Eye Recently (opens the original)
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CeraVe aims to change the minds of Gen Z when it comes to tanning.This one is important because it has the potential to save lives. CeraVe launched a new campaign targeting the Gen Z trend known as tanmaxxing. Rather than producing another campaign that warns against the dangers of tanning, the brand paired Tyler Cameron (of Bachelorette fame) with dermatologist Dr. Chloe Goldman for a social content series that has a home renovation lens.Tanning has come back in fashion with Gen Z, despite the
What Caught My Attention This Week (opens the original)
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A campaign worth studying: Journeys builds one big idea for many formatsJourneys’ BTS campaign imagines the first day of school as a surreal musical complete with oversized characters, elaborate choreography and hand-rendered visual effects. The full campaign extends across television, social, short six and 15 second edits, and a social first creator program.What I love here isn’t just the creative absurdity. Journeys developed a distinctive central world that could be adapted for many platforms
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