HeyJaredBrand Master Podcast
The Brand Master Podcast is a show dedicated to helping branding professionals and entrepreneurs to build brands using strategy, psychology, and creative thinking. Branding is far more than aesthetics.
- Indexed episodes, last 90 days
- 6
- Latest publication
- Aug 25, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 7, 2026
Latest episodes
317 | Why Most B2B Positioning Fails with April Dunford (opens the original)
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Why most B2B positioning fails has less to do with the strategy itself and more to do with what happens after it leaves the room. April Dunford reveals why positioning must involve sales, product, marketing, and leadership—and how to turn positioning into a sales story that actually survives contact with customers. You’ll learn: Build positioning around what customers actually choose you over Align sales, marketing, product, and leadership around one clear position Translate positioning into a s
314 | Beyond AI-Generated Strategy with Jenny Sagstorm (opens the original)
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Beyond AI-generated strategy, the real advantage is no longer producing more options—it’s knowing which direction deserves conviction. In this episode, Jenny Saxton explains why judgment, workshops, and human collaboration are becoming more valuable as AI makes strategic outputs instant, abundant, and dangerously persuasive. You’ll learn: Identify what makes human strategic judgment defensible in the age of AI Avoid the AI sycophancy trap that reinforces weak strategic thinking Use workshops and
316 | Why Customers Change Minds with Bobby Moesta (opens the original)
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Customers don’t switch brands easily. When they do, it’s typically because of a struggling moment that makes staying with the status quo harder than making a change. In this episode of The Brand Master Podcast, Bobby Moesta reveals how identifying those moments can create the perfect side road from your competitors to your brand — and how the next wave of customer demand can often be found in the struggles your market hasn’t encountered yet. You’ll learn: Identify the “struggling moments” that a
315 | The End of Selling Expertise with Blair Enns (opens the original)
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Selling expertise is changing. Blair Enns reveals why traditional sales tactics, free pitching, and proving your value can actually weaken your position—and why the sale itself should be a sample of the client relationship to come. You’ll learn: Build authority so clients see you as the expert, not another vendor Use the four conversations to qualify, price, and close with confidence Create confidence through options, positioning, and restraint Productize expertise without sacrificing value-base
313 | Why Brand Value Now Comes From Human Values with Mary Meehan (opens the original)
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Why Brand Value Now Comes From Human Values is explored through a conversation with cultural analyst Mary Meehan. This episode breaks down how shifting human values are reshaping brand value in a world of AI, anxiety and trust. You’ll learn what drives modern consumer choice and how brands stay relevant in a rapidly changing culture. You’ll learn: Understand how human values drive consumer choice Learn how brands become anchors in uncertain times See how AI is reshaping trust and decision-making
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