HeyJaredBrand Is Not A Four-Letter Word
Brand isn’t a dirty word—it’s your best strategy and your strongest story. In this trailer, host Amy Jackson shares why she created Brand Is Not A Four-Letter Word, what to expect in Season One, and how this podcast will help you cut through the noise and finally understand…
- Indexed episodes, last 90 days
- 3
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- Sep 1, 2026
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- Aug 4, 2026
Latest episodes
The Color Episode (opens the original)
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From Tiffany Blue to Coca-Cola red, color can become one of a brand's most powerful recognition assets but only when it's chosen strategically, used consistently, and given the opportunity to accumulate meaning. In this episode, Amy talks about: Why color is much more than decoration or personal preference How culture, context, experience, and brand associations influence what colors mean Why color can become a shortcut to brand recognition Why consistency gives color meaning over time How const
Recognizable Shapes & Birthday Cake (opens the original)
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What makes a logo memorable? More importantly, what makes a logo mean something? In this episode, Amy digs into one of the biggest misconceptions in branding: the idea that a logo is a brand. From birthday parties at McDonald's to Nike's swoosh, Target's bullseye, and even Levi's attempt to hide its logo, we explore why recognizable symbols work...and why recognition alone isn't enough. In this episode, Amy talks about: Why a logo is a symbol, an identity is a system, and a brand is a reputation
Canva's Cans and Can'ts (opens the original)
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We're kicking off Season 3 by talking about what good brand design really does...and why the rise of Canva, AI, templates, and DIY design tools doesn't make strategic design less important. It makes it more important. In this episode, Amy talks about: Why good design is a business tool, not just a way to make things look pretty How design communicates personality, emotion, identity, priorities, and confidence Why "pretty" and "effective" aren't necessarily the same thing What Canva and AI actual
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