HeyJaredBrand for Good
Welcome to Brand for Good, the show for purpose-driven leaders who want to build timeless brands and create sustainable impact. In other words, do well AND do good.Tune in each week to learn from Lorraine Schuchart, a disruptive brand strategist and storyteller.
- Indexed episodes, last 90 days
- 11
- Latest publication
- Sep 15, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 7, 2026
Latest episodes
Episode 208: Brand Breakthrough Live with Seth Diamond (opens the original)
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In this episode of Brand for Good , I’m sharing another Brand Breakthrough Live coaching session, this time with Seth Diamond, multimedia artist, tech expert, culinary storyteller and creator of Road Feast on Substack. Seth’s background is anything but conventional. His work has spanned technology, photography, video, music, culinary media and production, including experience with America’s Test Kitchen and PBS. Today, he brings those worlds together through Road Feast , where he writes about fo
Episode 207: We Were Never Meant to Build Alone (opens the original)
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We often celebrate the independent creator, visionary founder, or entrepreneur who built something from nothing. What we talk about less often is how lonely that experience can be. In this episode of Brand for Good, I’m sharing what seven months on Substack helped me recognize about the difference between having an audience and belonging to a community . An audience may witness our work, but a community participates—offering ideas, encouragement, introductions, collaboration, and the reminder th
Episode 206: Brand Breakthrough Live with Monica A. Leyva (opens the original)
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Brand for Good is turning the spotlight on creators and how they can use Substack to build a personal brand around the full range of who they are and what they create. In this episode, I’m sharing my second Brand Breakthrough Live with Monica A. Leyva, a true unicorn who brings together the intellectual and the creative. Monica writes about healthcare, systems and leadership alongside poetry, personal essays and her speculative fiction series, Sorrel Ashwick . As she prepares to approach agents
Episode 205: Marketing Without Social Media with Megan Espinal (opens the original)
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If social media wasn’t essential to growing a successful business, would you still use it? In this episode of Brand for Good, I’m joined by Megan Espinal, founder of Social Reject, a social-media-free marketing agency. Megan believes social media has taken on an outsized role in business, turning what should be one distribution tactic into the foundation of many companies’ marketing strategies. We talk about what it means to build beyond the feed using assets you own, including your website and
Episode 204: Brand Breakthrough Live with Melinda Lloyd (opens the original)
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What do you do when everything you’ve created feels true to who you are—but, together, it doesn’t make sense to anyone else? That’s the challenge at the heart of the first episode of Brand Breakthrough Live , my new Substack show where I coach a creator or business owner through a real brand issue—live—so others can learn from the conversation. So many people messaged me after this live that I decided to share a slightly edited version of the conversation here on Brand for Good. If you’re a mult
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