HeyJaredBrand Baby
Brand Baby is your weekly hit of brand strategy, cultural trends, and marketing moment breakdowns – all from a Gen Z perspective.
- Indexed issues, last 90 days
- 11
- Latest publication
- Sep 17, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 3, 2026
Latest issues
Issue #121: The August & September Creator Report (opens the original)
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Welcome back to Brand Baby.Today’s issue covers:This Month in Creator Campaigns / A special creator edition highlighting the best creator campaigns over the past month, including Chanel’s Coco Mademoiselle Crush Absolu launch, Emma Chamberlain for J.Crew’s Tiny Rollneck, Babylist x Alex Cooper’s #BabylistItForward, and more. Thanks for being here. Have feedback, ideas, opportunities, or just want to say hi? Get in touch at caroline@readbrandbaby.com<div class=
Issue #120: Live theatre might be the next thing for brands (opens the original)
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Welcome back to Brand Baby.Today’s issue covers:This Week in Brand / No Particular Order makes custom acquaintance cards for Chuck on Tour, brands go big for NYFW, Rothy’s and Argent launch similar campaigns, and more.Thanks for being here. Have feedback, ideas, opportunities, or just want to say hi? Get in touch at caroline@readbrandbaby.com<a class="image-link image2" href="https://www.modash.io/roi26?ut
Issue #119: “If your marketing does not unsettle or intrigue anyone, your marketing does nothing at all.” (opens the original)
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Welcome back to Brand Baby.A short & sweet issue today! We’re covering…This Week in Brand / Etsy hosted their first-ever festival activation, Air’s CMO quit after 7 hours, Dyson launched a toothbrush, and more fun brand news. Thanks for being here. Have feedback, ideas, opportunities, or just want to say hi? Get in touch at caroline@readbrandbaby.com<a
Issue #118: The wedding is the hottest brand activation right now (opens the original)
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Welcome back to Brand Baby.This week’s issue covers:This Week in Brand / Nuuly launches a mini series, the US Open brand activations begin, and the coolest brand events these days are… weddings?In Conversation with Amy Lovell, Chief Brand Officer at Annadea Beauty / All about her time at Glossier, Annadea’s approach to Substack, building a creator-led brand, and more.Other Fun Stuff / Sterling Point, Side Projects’ podcast, ballet flat sneakers, and more.<
Issue #117: Hinge launches a No Ordinary Love audiobook (opens the original)
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Welcome back to Brand Baby.This week’s issue covers:This Week in Brand / Hinge is back with a new installment of “No Ordinary Love,” the Phia founders knew all about the cookie-stuffing, Bumble no longer requires women to message first, and more.In Conversation with Piia Õunpuu, Global Influencer Marketing Manager at Bolt / Unpacking Bolt’s partnership with travel creator Drew Binsky, in partnership with Modash.</
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