HeyJaredBrand ANews
A field guide for thoughtful professionals becoming more visible online. I write about executive branding, online presence, and thought leadership for people ready to be more known for their work, ideas, and perspective.
- Indexed issues, last 90 days
- 10
- Latest publication
- Sep 22, 2026
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- Earliest in this view
- Jul 9, 2026
Latest issues
Anatomy of a 6,000-Impression LinkedIn Post (opens the original)
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A client’s first LinkedIn post after we repositioned his presence generated:6,282 impressions.4,338 people reached.65 profile viewers.25 social engagements.And roughly seven in ten people reached were outside his existing network. But another piece of evidence is even more powerful. A few days later, a professional contact reached out. They referenced his recent LinkedIn content, described it as meaningful, and suggest
SHOW ME THE PROOF! (opens the original)
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There was a time when calling yourself an authentic leader might have carried some weight.It suggested that the person you encountered in the room was the same person making decisions behind closed doors. That you knew what you stood for. That people could trust the distance between what you said and what you did to be relatively small.Then everyone became authentic.Leaders became people-first. Businesses became purpose-driven. Products became innovative. Teams became empowered. Professional bio
A Strong Professional Brand Should Be Able to Leave the Room Without Falling Apart (opens the original)
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A strong professional brand should be able to walk out of the room without falling apart. Someone else should be able to explain what you are known for, who it helps and why it matters without requiring a five-minute preamble…or you standing beside them to correct the details.That is the Repeatability Test:Can the right person describe the value of your work accurately enough to introduce, remember or recommend you?Clear professional positioning translates the complexity of your experience into
Your Job Title Is Hiding the Most Valuable Part of Your Career (opens the original)
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When I ask someone about their career, they usually begin with the titles. Vice president. Founder. Chief financial officer. Consultant. Operating executive. The titles matter. They tell me something about level, scope and where the person sat inside an organization. But the most useful part of the conversation usually arrives later.It sounds more like this:I was the person they called when the decision was messy.I kept being asked to rebuild the function after a change in leadership.Clients tru
Every August, I Want Two Opposite Things at Once (opens the original)
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I can almost feel the uninterrupted work blocks waiting for me. The quiet. The ability to finish one thought before somebody needs a snack, a ride or help finding the thing sitting directly in front of them. (Mothers, you know.) And I already know I will miss them so much once they are folded back into their daily school routines.That is the strange unsteadiness of back-to-school.Relief arrives carrying a little grief. The freedom you wanted appears, and suddenly the house feels different withou
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