Bradley's Substack
Most people build an audience but never learn how to sell to it. Typical sales advice often makes things worse. Helped generate $2.4M+ for brands with email & SMS by doing things the right way. Orthodox Christian ☦️
- Indexed issues, last 90 days
- 14
- Latest publication
- Sep 25, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 29, 2026
Latest issues
9 Ways I Add More Personality (and Humor) to My Copy (opens the original)
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Inside The Inbox - AI Writing Tips From Two Copywriters Who Use It Every Day (opens the original)
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With AI slop copy proliferating, a lot of people aren’t sure how to use AI properly in their writing process.No one wants to be that guy/gal, after all.In yesterday’s Inside the Inbox, Pete and I got into the real workflow…How we each use AI differently depending on the client and the copy, which AI-isms to watch for and edit out, and a few specific techniques that make the whole process faster without making your copy sound like everyone else’s.You’ll learn:Why the amount Pete charges a client
How to Write Better SMS Copy (And Stop Wasting Credits) (opens the original)
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How Long Should Your Copy Be? The Golden Rule (opens the original)
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Inside The Inbox - What AI Actually Does When You Write With It (It's Not What You Think) (opens the original)
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Every few weeks, someone makes a big proclamation online about how AI is stealing your humanity, degrading your craft, or making you less of a writer.Meanwhile, some of us copywriters use it all the time to produce better work faster - and yet our clients are happy and making money.In yesterday’s Inside the Inbox, Pete and I got into the actual debate around AI and writing.We covered what the critics get wrong, where they have a point, and how to think about these tools in a way that makes you m
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