Bougie and Boring - A Spa Business Podcast
Empowering spa owners to grow successful businesses with actionable strategies and proven guidance. Learn how to scale your spa, streamline operations, and grow personally as a leader.
- Indexed episodes, last 90 days
- 11
- Latest publication
- Sep 17, 2026
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- Checking…
- Earliest in this view
- Jul 9, 2026
Latest episodes
76. {Pt 2/3} My (Boring) SEO Method (opens the original)
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Getting Google reviews isn't the hard part anymore, how you get them is what actually matters now. In this episode, I'm walking through my full review strategy: why every review needs your esthetician's name attached, the exact ask system that's driven over half my new clients from Google, and the new 2026 update that changes how you should be thinking about review velocity and response time. I'm also breaking down a low-effort predictive-text hack I built years ago that turns out to be exactly
75. {Pt 1/3} My (Boring) SEO Method (opens the original)
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Still doing the same old thing for SEO and wondering why it's not working like it used to? In this episode, I'm revisiting my "boring" SEO spa method for 2026, the exact weekly content engine that's helped over half of my new clients find me on Google. You'll learn why the method itself hasn't changed, but why the way Google decides who to trust absolutely has. I'm breaking down the simple weekly system that turns one client question into a video, a blog post, and an email, plus the one shift in
74. My Social Media Method (opens the original)
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Last week we talked about social media burnout. This week we're going into exactly what to do about it. In this episode, I'm sharing the perspective shift that helped me go from dreading social media entirely to actually enjoying it again: logging on as a client, not as a spa owner. I walk through my exact system for finding content inspiration, organizing footage on my phone, and using Instagram templates to create reels in literal seconds, not hours. If you've been stuck in the scroll, compari
73. Social Media Burnout (opens the original)
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If social media feels like one more thing draining you at the end of an already long day, this episode is for you. Amanda gets real about her own complicated relationship with social media, including the year and a half she was doing the bare minimum and the moment she started falling back in love with it. The shift wasn't about posting more. It was about posting smarter and focusing on what actually feels fun. In this episode she breaks down why connection always beats content volume, how her t
72. Slow Season Spa Checklist (opens the original)
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Every spa owner feels it. That shift in energy when the calendar isn't as packed as it usually is and the slow season starts to creep in. But slow is a feeling, not always a fact. And what you do with that time is what separates the spa owners who stay stuck from the ones who come out of every slow season stronger than before. In this episode, Amanda walks through exactly what she does and what she coaches her team to do whenever business slows down. From auditing your numbers to walking your ow
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