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Book Is the Hook

You have probably thought: I should write a book, or launch a podcast, or host on a conference... someday. Why not now?

Podcast · By Eric Koester · English · Official site

Indexed episodes, last 90 days
2
Latest publication
Sep 7, 2026
Audience
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Earliest in this view
Aug 25, 2026

Latest episodes

  1. Episode · Sep 7, 2026

    Adam Braun on Impact, Participation, and Work That Moves People (opens the original)

    Episode notes

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    Adam Braun and I talk about the difference between making something impressive and making something other people can participate in. We also get into the organizational choices that helped Pencils of Promise grow, why a book can become a gathering point for a mission, and what changes when an organization stops forcing an old format into a new medium. If your team has meaningful work that needs more visibility, participation, or momentum, send me a message with the project and the bottleneck.

  2. Episode · Aug 25, 2026

    Martin Atkins — Stop Waiting for Permission (opens the original)

    Episode notes · Positive tone

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    Martin Atkins is a punk-rock superstar drummer, creative entrepreneur, author, and relentless builder. In this episode, he shares why creators should stop waiting for permission, make multiple things, and use feedback instead of endless strategy to decide what comes next. We also discuss the professional leverage of a book: not just as a product that sells copies, but as an ambassador that travels ahead of you and opens conversations. Key idea: create five small versions, release them, notice wh

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