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Bold Moves: Marketing & Entrepreneurship

Bold takes on marketing, entrepreneurship, and the messy reality of building something from scratch. Fresh insights, honest reflections, and a dash of irony.

Newsletter · By Catalina Bertón · Official site

Indexed issues, last 90 days
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Sep 29, 2026
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  1. Issue · Sep 29, 2026

    “We’ve tried everything.” What founders usually mean when they say that. (opens the original)

    Excerpt · Critical tone

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    Notes from running Strategy Sprints with tech founders, and why the answer is rarely one more tactic.“We’ve tried everything and nothing worked.”I hear some version of this in almost every first call. And I believe it. The founders who say it have usually worked hard, spent real money and tested a lot of ideas.But when we sit down and look at what “everything” actually was, the same patterns keep showing up.Tactics with no strategy behind them. A webinar, then a LinkedIn push, then a round of co

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