HeyJaredBlurring The Lines | Michael Kaye
Blurring The Lines is a newsletter that explores how the once-distinct worlds of advertising, communications, and marketing are converging.
- Indexed issues, last 90 days
- 15
- Latest publication
- Sep 30, 2026
- Audience
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- Earliest in this view
- Aug 19, 2026
Latest issues
Blurring The Lines with Sona Khosla at Benevity (opens the original)
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For communications and marketing professionals, the instinct is often to tell the story.Find the message. Identify the audience. Build the narrative. Put the brand at the center of it.Sona Khosla has spent her career learning when to do the opposite.After years in brand, product, and marketing leadership, Khosla moved into the corporate purpose and social impact space, eventually becoming Chief Impact Officer at Benevity. The transition required her to rethink some of the instincts that had made
Where Should Communications Sit? Start With the Problem It Needs to Solve (opens the original)
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<img alt="" class="sizing-normal" height="819" src="https://substackcdn.com/image/fetch/$s_!SO11!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fcea370dd-9e96-457a-8955-027b89e19624_3840x2160.j
A New Logo Won’t Fix an Unchanged Business (opens the original)
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<img alt="" class="sizing-normal" height="971" src="https://substackcdn.com/image/fetch/$s_!9J1p!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9d207c51-3eaa-4bf3-b6d1-8aa2e9fcf8a4_6000x4000.j
Blurring The Lines with Allie Hartman (opens the original)
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For too long, brands have treated PR, social, paid media, and creator marketing as separate disciplines competing for attention and budget. Allie Hartman believes the strongest organizations are breaking down those silos and building toward one shared goal: moving consumers to believe, feel, or do something that matters to the business.As the founder of Creator Partnerships Lab, Allie brings experience across agency, in-house, traditional PR, social, and creator marketing. In our conversatio
Your CEO Is Not Your Entire Communications Strategy (opens the original)
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