_blaenk Podcast
Der _blaenk Podcast bietet exklusive Einblicke in die Mindsets unterschiedlicher Persönlichkeiten und Brands aus dem Commerce-Bereich.
- Indexed episodes, last 90 days
- 2
- Latest publication
- Jul 29, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 9, 2026
Latest episodes
#69 Market First, Product Second: How Eldad Rothman Built a $1B Eyewear Brand from the Ground Up (GlassesUSA) (opens the original)
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What happens when three founders with zero optics background decide to sell glasses online? They build a billion-dollar brand. In this episode, Eldad Rothman, co-founder of GlassesUSA and Optimax, breaks down how he turned one of retail’s most store-led categories into a digitally native eyewear powerhouse. He explains: – Why he treats GlassesUSA as a technology company that happens to sell glasses – How vertical integration became his single biggest edge – Why his AI-powered product discovery t
#68 From DIY to Do-It-For-Me: How OBI Is Reinventing Home Renovation, with Felix Weber (opens the original)
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What happens when a 96% brand-awareness Baumarkt (DIY store) decides it no longer wants to just sell you a hammer? Felix Weber , Head of Innovation at OBI Group Holding and MD of OBI Squared Venture Capital, joins Nino and Yael to unpack OBI's shift from selling products to solving projects. He explains: – Why complex jobs like renovations carry enormous customer lifetime value – How "do-it-for-me" becomes a firewall against pure product sellers – Why OBI bought 42Watt to own energetic renovatio
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