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_blaenk Podcast

Der _blaenk Podcast bietet exklusive Einblicke in die Mindsets unterschiedlicher Persönlichkeiten und Brands aus dem Commerce-Bereich.

Podcast · By _blaenk · German · Official site

Indexed episodes, last 90 days
2
Latest publication
Jul 29, 2026
Audience
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Earliest in this view
Jul 9, 2026
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Latest episodes

  1. Episode · Jul 29, 2026

    #69 Market First, Product Second: How Eldad Rothman Built a $1B Eyewear Brand from the Ground Up (GlassesUSA) (opens the original)

    Episode notes · Positive tone

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    What happens when three founders with zero optics background decide to sell glasses online? They build a billion-dollar brand. In this episode, Eldad Rothman, co-founder of GlassesUSA and Optimax, breaks down how he turned one of retail’s most store-led categories into a digitally native eyewear powerhouse. He explains: – Why he treats GlassesUSA as a technology company that happens to sell glasses – How vertical integration became his single biggest edge – Why his AI-powered product discovery t

  2. Episode · Jul 9, 2026

    #68 From DIY to Do-It-For-Me: How OBI Is Reinventing Home Renovation, with Felix Weber (opens the original)

    Episode notes · Neutral tone

    Read excerpt

    What happens when a 96% brand-awareness Baumarkt (DIY store) decides it no longer wants to just sell you a hammer? Felix Weber , Head of Innovation at OBI Group Holding and MD of OBI Squared Venture Capital, joins Nino and Yael to unpack OBI's shift from selling products to solving projects. He explains: – Why complex jobs like renovations carry enormous customer lifetime value – How "do-it-for-me" becomes a firewall against pure product sellers – Why OBI bought 42Watt to own energetic renovatio

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