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Bill Bradley

Reporter

Indexed articles, last 90 days
32
Latest publication
Sep 30, 2026
Outlet visibility, for Adweek
Top 500K sites
Earliest in this view
Jul 5, 2026

Latest articles

  1. Article · Sep 30, 2026 · Bill Bradley

    C-Suite Shocker: David Ellison Adds a Co-CEO for Merged Paramount-WBD (opens the original)

    Excerpt · Neutral tone · English

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    Paramount Skydance and Warner Bros. Discovery’s $110 billion merger may be set to be completed, but the newly combined entity isn’t done making news. Today, Paramount CEO David Ellison announced that Ynon Kreiz is joining the company as co-CEO, effective at closing, which is expected next week. Ellison will remain chairman and CEO of the company, and Kreiz will serve as co-CEO and join the board of directors. Kreiz, who just stepped down from being CEO of Mattel after 8 years, will start at Para

  2. Article · Sep 28, 2026 · Bill Bradley

    2026 VMAs Was Taylor-Made for Big Viewership Boost, 51% Increase (opens the original)

    Excerpt · Positive tone · English

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    The VMAs had a Swift rise in viewership on Sunday. Taylor Swift, Madonna, and host Snoop Dogg helped the 2026 MTV Video Music Awards on CBS hit a high note for viewers. Sunday’s show reached an 11-year high, scoring 8.4 million viewers, according to Nielsen fast national numbers. That’s a 51% increase from last year’s 5.5 million viewers. The show, broadcast live from Los Angeles’ Peacock Theater, also had highs for demo viewership, with all audience demos up 30% from the previous year. It was

  3. Article · Sep 25, 2026 · Bill Bradley

    Move Over, Taylor Swift. The Brands Are About to Spice Up the VMAs (opens the original)

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    ADWEEK House: Advertising HQ brings the people shaping advertising, commerce, and media together for four days of unscripted conversations and after-hours connections. Meet us in Midtown, Oct. 5–8. The 2026 MTV Video Music Awards is pulling out all the stops, with Taylor Swift, Madonna, and more artist appearances set to have social media buzzing. However, it’s brands that may have the spiciest moments of all. With this year’s Snoop Dogg-hosted VMAs shifting to later in the fall season, airing

  4. Article · Sep 18, 2026 · Bill Bradley

    Disney Continues Leadership Shifts With Streaming Shakeup (opens the original)

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    Fresh off major marketing leadership changes, Disney continues its corporate musical chairs. This time, Adam Smith is being named chairman of direct-to-consumer for Disney Entertainment. Dana Walden, president and chief creative officer, The Walt Disney Company, announced the news on Thursday. In the role, Smith will oversee Disney’s global entertainment SVOD business, driving strategy, development, and innovation across the company’s streaming platforms. He will also oversee Disney+ and Hulu in

  5. Article · Sep 15, 2026 · Bill Bradley

    LA28 Looks to Bring Golden Opportunity to Brands With New Offerings, Massive Viewership (opens the original)

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    ADWEEK House: Advertising HQ brings the people shaping advertising, commerce, and media together for four days of unscripted conversations and after-hours connections. Meet us in Midtown, Oct. 5–8. Brands will want to add LA28 to their game plans, according to Janet Evans, chief athlete officer for the 2028 Olympic Games in Los Angeles and a four-time gold medalist. At today’s Brandweek session Passing the Torch: America’s Road to LA28, Evans set the stage for the upcoming Summer Olympics in L

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