HeyJaredBeyond the Uniform by Eleanor Leftwich
Some things never go out of style: quality, transparency, and clothes that last. Every Friday, Eleanor Leftwich pulls back the curtain on the world of slow fashion and shares the unfiltered reality of what it takes to build a brand.
- Indexed issues, last 90 days
- 13
- Latest publication
- Sep 25, 2026
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- Earliest in this view
- Jul 10, 2026
Latest issues
Do we really need to monetize everything? (opens the original)
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I read an article recently about how great it is that women in particular can now monetize the recommendations they’re already making to their friends - whether it is the pair of sneakers you tell another mom about on the sidelines of a soccer game, the face cream you text to your sister, the dress you send to a friend because you know it would look great on her - all via a well-known affiliate platform. I’m fairly certain the author is an investor in said platform, but I digress.And my immediat
Introducing the Ladies of Leftwich (opens the original)
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Nobody warned me, when I started building this brand, how many extraordinary women I’d meet along the way. Clients, collaborators, people who found us on Instagram and became real friends. I’ve lovingly called them the BABs (bad ass b*******) of Eleanor Leftwich, but it felt like time to revisit the moniker. So: the Ladies of Leftwich.The conversations haven’t changed — work, style, and what it actually takes to lead the life you want. I’ll let them do the talking and save my voice for my soapbo
What "Made in America" Really Means (opens the original)
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I was shoe shopping with my fourteen-year-old recently when he picked up a pair of sneakers and said, “Oh my gosh, these are $140.”He wasn’t wrong to flinch, and I told him so, there’s likely more margin in that shoe than either of us would like. But I also walked him through the rest of it. Distribution. Shipping. The wholesaler. The retailer. And somewhere at the very beginning, the people who actually made them.“If you’re buying a $20 pair of shoes,” I said, “somewhere along that chain, someo
The scary (and slightly sad) part about growth (opens the original)
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There have been so many new subscribers in this community lately that I wanted to take a moment to reintroduce myself and what Beyond the Uniform is all about! I’m the founder and designer behind Eleanor Leftwich. Every Friday, I pull back the curtain on what it’s like to run and grow a small business, share behind-the-scenes looks and sneak peeks of upcoming collections, deep dive into how raw materials become the garments you wear, showcase the hands that make them, and highlight the women in
BABs of Eleanor Leftwich (opens the original)
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One of the things nobody warned me about when I started building this brand was how many genuinely extraordinary women I’d meet along the way. Clients, collaborators, people who found us through Instagram and became real friends. The BABs of Eleanor Leftwich series exist because of them.BAB stands for bad ass b**** — and I mean that in the most earnest way. These are women who are building things, running things, creating things, often all at once. They know what they want and have figured out,
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