HeyJaredBeyond Revenue – Narratives of Revenue Leaders [with Michael Jäger]
Join Michael Jäger as he sits down with Europe’s most forward-thinking GTM leaders in 30–40 minute conversations that go beyond the numbers.
- Indexed episodes, last 90 days
- 12
- Latest publication
- Sep 25, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 10, 2026
Latest episodes
Building Go-To-Market for GovTech with Ellen Lina Schmitt (opens the original)
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The public sector looks too slow and too bureaucratic for most B2B sales teams. So how do you actually build a go-to-market motion that works there? Ellen Lina Schmitt, CRO at Ayunis, a GovTech company, and former builder of Personio's public sector, nonprofit, and education arm, joins Michael Jäger to break down how she scaled that arm from zero into a 35 person team that helped Personio reach 1.6 million managed employees. In this episode: ✌️ Win #1: Narrowing the ICP to Germany's municipal le
Building a Human Brand in an AI-Saturated Market - with Maren Kaspers (opens the original)
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Every AI company sounds the same right now. So how do you actually get noticed — and trusted — in a market where every vendor is running the same playbook? Maren Kaspers, VP Marketing at Octonomy and all-bound GTM leader owning both marketing and the SDR team, joins Michael Jäger to break down the ALL-BOUND model: how to fuse pipeline ownership under one roof, rebrand your way out of a noisy category, and treat every failure as fast, cheap data. In this episode: ✌️ Win #1 — Look at what everyone
The Niche Famous Framework: Becoming the Obvious Choice Before Anyone's Buying - with Tycho Luijten (opens the original)
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Cold outbound is annoying and inbound alone is slow. So how do you become the obvious choice before a prospect even starts looking? Tycho Luijten, CEO and co-founder of Dapper — a 70 person B2B marketing agency in Rotterdam and Lisbon behind a Wolf of Wall Street parody that reached millions of views — joins Michael Jäger to break down the NICHE FAMOUS FRAMEWORK: how a narrow ICP and personal LinkedIn content built an agency's brand before it had an ad budget. In this episode: ✌️ Win #1 — The Ni
How to Build the Reputation Layer That Makes Revenue Easier - with Jillian Als (opens the original)
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Everyone knows brand matters. Almost nobody structures it like a system. So what does it actually take to make brand drive revenue instead of just sitting in a deck? Jillian Als, CMO at Leadfeeder (formerly Dealfront) and a nearly two-decade veteran of B2B SaaS marketing, joins Michael Jäger to break down how she rebuilt her company's brand from the ground up, and why she killed the two-brand strategy that was costing Leadfeeder its focus. In this episode: ✌️ Win #1 — The internal creator progra
How Not to Lose the Deal You Think You Won - with Ben Bauer (opens the original)
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Most reps lose deals in the last mile, after the champion is bought in and everyone assumes it's done. Ben Bauer, VP of Sales at WorkFlex, where he runs a 30-person sales org inside a 40-person revenue team, joins Michael Jäger to break down why deals slip late, and what actually protects them: testing engagement instead of assuming it, and trading discounts for value instead of giving them away. In this episode: ✌️ Win #1 — The homework test: small tasks given on every call to test real engagem
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