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Beyond Marketing - The Podcast.

We believe marketing isn’t just about brands, it’s about the people behind them.Beyond Marketing, The Podcast is a space to uncover their stories. The ones built on career pivots, lived challenges, bold bets, cultural roots, and moments of clarity.

Podcast · By MG Empower · English · Official site

Indexed episodes, last 90 days
5
Latest publication
Sep 18, 2026
Audience
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Earliest in this view
Jul 16, 2026

Latest episodes

  1. Episode · Sep 18, 2026

    S6 Ep 16 | Behind Dove's Most Iconic Campaigns Ft Firdaous El Honsali, Chief Marketing Officer Noli & Former Global Dove Vice-President (opens the original)

    Episode notes · Positive tone

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    In this episode of Beyond Marketing, The Podcast, host Maira Genovese sits down with Firdaous El Honsali, Chief Marketing Officer Noli & Former Global Dove Vice-President, for a deeply honest conversation about purpose-led marketing, female leadership, and the future of beauty. From growing up in Morocco with beauty rituals passed down through generations, to leading campaigns like Courage Is Beautiful and Turn Your Back, built in 72 hours and generating over one billion conversations worldwide,

  2. Episode · Aug 27, 2026

    S6 Ep 15 | Why Exceptional Starts with Uncompromising Standards Ft Bernardo Vasconcelos, Founder of BCO Hair (opens the original)

    Episode notes · Positive tone

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    In this episode of Beyond Marketing, The Podcast, Maira Genovese sits down with Bernardo Vasconcelo s, one of the world's most sought-after hairstylists and founder of luxury haircare brand BCO, for an unfiltered conversation about building an empire from nothing, and what it really takes to stay at the top. From selling Yakult outside his mum's garage salon in São José dos Campos, to washing hair in a bathtub in his studio flat, to flying to Dubai after a single Instagram DM, Bernardo's story i

  3. Episode · Aug 13, 2026

    S6 Ep 14 | The Unexpected Story Behind Humble Crumble Ft. Founder Kim Innes (opens the original)

    Episode notes · Positive tone

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    What does it really take to turn one of Britain's simplest desserts into one of the UK's most loved food brands? In this episode, Maira Genovese, Founder & CEO of MG Empower, sits down with Kim Innes, Founder of Humble Crumble, to explore the unexpected journey behind one of the UK's most loved food brands. Together, they discuss why the best brands are built by listening rather than telling, how a simple dessert became a powerful vehicle for connection, and why Kim describes starting Humble Cru

  4. Episode · Jul 30, 2026

    S6 Ep 13 | How a Disability Led Her to Luxury Fashion ft. Niamh O'Donoghue, Head of Content, Stella McCartney. (opens the original)

    Episode notes · Positive tone

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    In this episode, Niamh O'Donoghue Head of Content Strategy and Social Media at Stella McCartney, sits down with Maira Genovese , Founder & CEO of MG Empower, to explore the extraordinary journey that took her from relearning how to walk after a life-changing spinal condition to leading the content strategy for one of the world leading fashion houses. With a career spanning British Vogue and Victoria Beckham, Niamh has helped shape the storytelling of some of fashion's most influential brands. To

  5. Episode · Jul 16, 2026

    S6 Ep 12 | The Psychology of Space: How ELLE Decor A-List Architect Juliana Vasconcellos Designs Experiences (opens the original)

    Episode notes · Positive tone

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    What makes a space unforgettable? And why do some environments instantly make us feel calm, inspired or connected? In this episode of Beyond Marketing , Maira Genovese sits down with internationally recognised architect and ELLE Decor USA A-List designer Juliana Vasconcellos to explore the psychology of space and the powerful role architecture plays in shaping human emotion, behaviour and experience. Together, they discuss why the future of retail is rooted in experience rather than products, ho

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