HeyJaredBeyond B2B Marketing
The Beyond B2B marketing podcast is on a mission to elevate the B2B marketing industry by shining a light on talent, insights and inspiration.
- Indexed episodes, last 90 days
- 2
- Latest publication
- Jul 19, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 6, 2026
Latest episodes
GTM Alignment: Sangram Vajre on Trust, Systems, and Modern B2B Growth (opens the original)
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Sangram Vajre says most B2B companies don't have a marketing problem, a sales problem, or a product problem. They have a go-to-market problem. In this episode of Beyond B2B Marketing , host Lee Odden talks with Sangram Vajre , CEO of GTM Partners, Wall Street Journal bestselling author of MOVE, and the operator who helped pioneer account-based marketing at Pardot and Terminus. The conversation is a clear-eyed look at why go-to-market alignment, not more leads, decides which companies grow and wh
AI Search Optimization: Trevor Pyle on Visibility, Trust, and Winning AI Search (opens the original)
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AI search is changing how B2B buyers discover, evaluate, and trust brands . As platforms like ChatGPT, Google AI Overviews, Perplexity, Claude, and Gemini increasingly answer questions directly, marketers face a new challenge: optimizing not just for rankings, but for how AI understands, cites, and recommends their B2B brand. In this episode of Beyond B2B Marketing , host Lee Odden talks with Trevor Pyle, Head of Marketing at Profound , about what B2B marketers need to know to improve AI search
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