Beside Ourselves
We are Beside, a partnership of technology consultants, linked by a common goal: to help small- and medium-sized companies use AI not to replace their teams, but to empower them to work smarter. We set up this podcast to help you make sense of the fast-moving world of AI.
- Indexed episodes, last 90 days
- 4
- Latest publication
- Sep 10, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 9, 2026
Latest episodes
Your AI Adoption questions, answered (opens the original)
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For the last episode of Season One, we hand the agenda over to you. Six questions from listeners, clients and friends — and a promise to answer them properly. What does a realistic AI roadmap look like now the hype has cooled? How do smaller firms turn agility into market share without capsizing? Should you stay inside Microsoft or Google, or go model-agnostic? Is a vibe-coded bespoke tool worth the technical debt? How does a non-technical leader tell real AI from a marketing bolt-on? And if AI
Time to freak out about AI? No. It's time to act. (opens the original)
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OpenAI's models escaped their sandbox and hacked Hugging Face. Giles and Theo look past the headlines at what went wrong and what an SME leader should change on Monday morning. Whilst it is not time to "freak out", a healthy sense of urgency is recommended. Review your security posture. Assess your vendor list. Prepare for a wave of accreditations. AI will dial up both the volume and scope of the attacks. SMEs need not panic, but taking a defensive posture is sensible. Send us your comments and
Live and Hope: a mid-year AI reckoning (opens the original)
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It's late July, the sun is (occasionally) out, and Giles and Theo are heading into holiday mode, but not before a proper mid-2026 gripe session. In this pre-holiday special, the pair air their biggest frustrations from H1: the "hallucination" excuse, AI bolted onto software for fear of missing out, and an industry that can't seem to discuss this technology without either evangelising or catastrophising. They talk Apple's grown-up, application-layer approach, why "collaboration agents" are about
Do SMEs really need the latest model, or can we move on? (opens the original)
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Fable launched, got pulled by presidential decree, and came back. Do SMEs actually need the latest, greatest model? Mostly, no. Giles and Theo make the case that models a generation old are more than capable for everyday business tasks — and considerably cheaper to run. What matters is everything around the model: context, prompting, data, and increasingly, cost. In this episode:- Why good inputs into an old model beat bad inputs into a new one Token costs, FinOps, and why your AI bill can tripl
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