HeyJaredBenjamin Wenner
- Indexed articles, last 90 days
- 1
- Latest publication
- Aug 20, 2026
- Outlet visibility, for Search Engine Journal
- Top 500K sites
- Earliest in this view
- Aug 20, 2026
Latest articles
The Conversion Setup Errors That Break Smart Bidding (opens the original)
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Most Smart Bidding problems get blamed on the wrong thing. People switch strategies, lower targets, and argue about primary versus secondary conversions, when the real problem might be more upstream: the conversions feeding the algorithm are not real. Not which conversions you optimize for, but whether the ones you count actually matched a real user. When the pipeline breaks, the conversion still shows in your reports and the campaign still looks fine. The algorithm is just training on a signal
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Top 500K sites
For Search Engine Journal, the outlet · Measured Aug 1, 2026
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