Benefitial Conversations
Benefitial Conversations explores the evolving world of employee benefits! Each episode dives into the trends, challenges, and innovations shaping the industry.
- Indexed episodes, last 90 days
- 1
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- Jul 28, 2026
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- Jul 28, 2026
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From Mercenary to Missionary (opens the original)
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Reference-Based Pricing used to be a four-letter word in this industry. Jimmy Madeksho, Regional Vice President at AMS, explains why that changed. He shares how RBP delivered a 48% cost reduction for one client. He tells the story of negotiating an EEG bill for his daughter from $1,100 down to $157. And he talks about his shift from broker to vendor, where he now trains the consultants he used to compete with. This episode covers what RBP actually is, why employers should stop fearing it, and ho
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