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Below The Fold - Marketing & Advertising Show

1 Marketing & Advertising Podcast in MENA – Your go-to source for cutting-edge insights on marketing, digital advertising, and the future of AI in the marketing landscape.Join us as we explore innovative marketing strategies, advertising tactics, and the latest technologies…

Podcast · By Ibrahim Jabri · English · Official site

Indexed episodes, last 90 days
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Jul 11, 2026
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Jul 11, 2026
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  1. Episode · Jul 11, 2026

    How AI Is Changing Performance Marketing with Andrew Ene (opens the original)

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    Is AI making performance marketing easier or simply changing what great marketers need to be good at? In this episode of Below the Fold, Ibrahim sits down with Andrew Ene, Head of Performance at Spark Foundry, Publicis Media, to unpack how AI is reshaping performance marketing, campaign management, and the role of marketers. From the early days of paid search to today's AI-powered platforms, Andrew shares how automation is transforming campaign execution while making strategic thinking more valu

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