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Behind the Strategy

Most marketing advice sounds smart but doesn’t work. This newsletter is about the kind that does. Real thinking. Real execution. Real results.

Newsletter · By Rashi Umapathi · Official site

Indexed issues, last 90 days
6
Latest publication
Aug 4, 2026
Audience
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Earliest in this view
Jul 6, 2026
The latest indexed work is over 30 days old. There may be a gap in what we hold.

Latest issues

  1. Issue · Aug 4, 2026

    The Art of Marketing in B2B (opens the original)

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    <img alt="" class="sizing-normal" height="969" src="https://substackcdn.com/image/fetch/$s_!Tw-z!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F2e8deac8-35f6-4ce4-ae05-e5cb8a6434e9_1537x1023.pn

  2. Issue · Jul 20, 2026

    Ask Better Questions: A Founder’s Guide to Customer Interviews (opens the original)

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    <img alt="" class="sizing-normal" height="971" src="https://substackcdn.com/image/fetch/$s_!a7hZ!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F357ac02b-e0f8-4e4e-8028-0c7756efe072_1536x1024.pn

  3. Issue · Jul 16, 2026

    Which Growth Channel Can an Early-Stage Founder Afford? (opens the original)

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    <img alt="" class="sizing-normal" height="971" src="https://substackcdn.com/image/fetch/$s_!6kmj!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F7d360d04-6112-4d80-858f-dcf34c641b2f_1536x1024.pn

  4. Issue · Jul 13, 2026

    How Founders Can Create Content Without Becoming Influencers (opens the original)

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    <img alt="" class="sizing-normal" height="971" src="https://substackcdn.com/image/fetch/$s_!HLSz!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1c152300-28ee-406f-a876-0dae423950ed_1536x1024.pn

  5. Issue · Jul 9, 2026

    7 GTM Mistakes That Kill Startup Growth Before It Starts (opens the original)

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    <img alt="" class="sizing-normal" height="819" src="https://substackcdn.com/image/fetch/$s_!n232!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc9949a41-5dec-4777-b7a1-05f34024c01b_1920x1080.pn

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