Behind the Stems
Business, burnout and blooms, let’s talk about it. A no-fluff, no-filter space where I share what’s really going on in the wedding floristry world. Sometimes it’s strategy, sometimes it’s a spicy rant and sometimes it’s just me rambling after a 2am market trip.
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- Aug 13, 2026
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You Don't Have a Business, You Have an Expensive Job with Sarah Greener | Ep 44 (opens the original)
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I wanted Sarah on the show because floristry is so female dominated, and because I see mums at the flower markets at 2am with babies strapped to their chests. I don't have that lived experience. Sarah does, and she has the frameworks to go with it. We talk about the feather, the brick and the truck, and how most of us don't stop until something forces us to. For Sarah it was Christmas Day. For me it was a rotator cuff injury in the middle of an 80 wedding year, when I couldn't drive a car or mak
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