Behind the Funnel
Most companies don’t have a lead problem — they have a funnel problem.Behind the Funnel is a business podcast that breaks down how B2B companies actually acquire customers and scale revenue.
- Indexed episodes, last 90 days
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- Sep 8, 2026
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- Sep 8, 2026
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Why Most AI Investments Fail (It's Not the Tool) (opens the original)
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Every advantage your company has right now is already expiring. That's the premise behind the Durable Advantage Cycle, the framework at the center of this conversation with Arun Pattanayak, a former Microsoft Data and AI Executive and fractional CTO who's spent 20+ years inside companies like Citibank, JPMorgan Chase, EY, Credit Suisse, and TD Bank. We get into the build, buy, or kill model Arun uses with every client to decide where technology dollars actually go, why he thinks most AI investme
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