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Behind the Franchise

Welcome to "Behind the Franchise" by Flamel.ai, the podcast where we dive deep into the world of franchising and explore the marketing strategies that fuel the growth of the industry's most successful brands.

Podcast · By Paul Ehlinger · American English · Official site

Indexed episodes, last 90 days
9
Latest publication
Sep 3, 2026
Audience
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Earliest in this view
Jul 9, 2026

Latest episodes

  1. Episode · Sep 3, 2026

    Episode 71: Encouraging Creativity with Bryan Vohsing (opens the original)

    Episode notes · Positive tone

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    In this episode, host Paul Ehlinger sits down with Bryan Vohsing, Franchise Marketing Manager at Oh Deer. Bryan shares how he unexpectedly found his way into franchising and grew from marketing coordinator to leading both local and national marketing initiatives for one of the fastest-growing all-natural deer, tick, and mosquito control brands. From building scalable marketing systems to balancing franchisee creativity with brand consistency, Bryan offers a behind-the-scenes look at what it take

  2. Episode · Aug 27, 2026

    Episode 70: Finding the Balance with AI with Paul Redman (opens the original)

    Episode notes · Positive tone

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    In this episode, host Paul Ehlinger sits down with Paul Redman, President of Contractor Commerce. Paul shares how Contractor Commerce evolved from an online storefront for HVAC contractors into an AI-powered commerce platform that's reshaping how homeowners research, shop for, and purchase home services. From staying disciplined through years of product evolution to making bold bets on agentic AI, Paul offers an inside look at where contractor marketing and e-commerce are headed next. Listeners

  3. Episode · Aug 20, 2026

    Episode 69: Taking the Leap into Franchising with Doug Roberto (opens the original)

    Episode notes · Positive tone

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    In this episode, host Paul Ehlinger sits down with Doug Roberto, owner and design consultant of Gotcha Covered Los Feliz. Doug shares his journey from decades in corporate medical sales to becoming a first-time franchise owner. He opens up about why he left corporate America, how franchising gave him the confidence to pursue entrepreneurship, and the lessons he's learned during his first year of business ownership. From building relationships through networking to discovering the power of listen

  4. Episode · Aug 13, 2026

    Episode 68: Just Keep Going with Jimmy Speyer (opens the original)

    Episode notes · Neutral tone

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    In this episode, host Paul Ehlinger sits down with Jimmy Speyer, Founder and CEO of GlassHouse. Jimmy shares his journey from hospitality and SaaS leadership to launching a technology company that helps home service businesses generate demand through digital door knocking. Along the way, he explains why he and his wife bought a Pink's Window franchise while building Glasshouse, and how becoming operators themselves shaped the product they were creating. Listeners will hear: How Jimmy transitione

  5. Episode · Aug 6, 2026

    Episode 67: Promise Over Price with Jesse McBain (opens the original)

    Episode notes · Positive tone

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    In this episode, host Paul Ehlinger sits down with Jesse McBain, Chief Operating Officer of Pvolve. With more than 30 years of franchise leadership experience spanning brands like Papa John's and The Joint Chiropractic, Jesse shares how Pvolve is redefining fitness through clinically backed movement, premium brand experiences, and operational excellence. He dives into what it takes to scale a franchise system while protecting brand integrity, building community, and creating consistent experienc

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