HeyJaredBehind the Curtain: Data, Marketing, and Entertainment
“Behind the Curtain: Data, Marketing, and Entertainment” explores how data and analytics drive the marketing strategies behind your favorite movies, TV shows, and streaming content. Join us as we dive into the intersection of technology, storytelling, and audience engagement.
- Indexed episodes, last 90 days
- 10
- Latest publication
- Sep 23, 2026
- Audience
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- Earliest in this view
- Jul 4, 2026
Latest episodes
Disney’s New Direction: What Its Latest Leadership Moves Tell Us (opens the original)
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Disney has made a series of major leadership moves this month across Disney+, technology, franchise strategy and Consumer Products. In this episode, I look at what those changes could tell us about where the company is heading, including the growing role of Disney+ as a connection point for fans, how Disney is bringing franchise and Consumer Products teams closer together, and what a more connected approach could mean for entertainment, experiences, games and commerce. The bigger question: can D
What Created in LA Revealed About the Future of Creators and Disney (opens the original)
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What happens when creators stop sitting at the edge of Hollywood and start moving deeper into how entertainment is developed, produced and distributed? After two days of Created in LA at the El Capitan Theatre and Walt Disney Studios lot, I break down the ideas that stayed with me from conversations and sessions with Asad Ayaz, Zach King, Jenny Hoyos, The Try Guys, Dhar Mann, Dude Perfect, Jordan Matter and others. We get into how creators are thinking about hooks before production, building sho
A24 × Dior: Why This Is Bigger Than a Sabrina Carpenter Campaign (opens the original)
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A24 and Dior’s new campaign starts with Sabrina Carpenter, Josh O’Connor, Drew Starkey, Sophie Wilde and Camille Cottin all playing versions of Jonathan Anderson. But the strange, funny film is only the entry point. In this episode, I break down the bigger two-year A24 × Dior partnership, the early audience response to the launch, why Sabrina is such an effective attention engine, and how the broader ensemble creates multiple ways into the campaign. More importantly, I look at what happens after
Sadie Sink x Calvin Klein: The New Battle for Denim Cultur (opens the original)
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Calvin Klein, Gap and American Eagle are all using cultural talent to drive denim demand, but they are doing it in very different ways. In this episode, I break down the new Calvin Klein x Sadie Sink campaign and why the timing matters, how Feel the Fit is evolving beyond a traditional celebrity campaign, and what Calvin Klein needs to prove next as attention moves from Sadie → brand → denim → product interest. I also compare Calvin Klein’s approach with Gap’s participation-driven strategy and A
Disney’s Next Big Era: What’s Next for Parks & Cruises (opens the original)
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Disney used D23 to lay out what’s next across its Parks and cruise experiences, with major updates spanning Avengers Campus, Indiana Jones, Encanto, Coco, Cars, Monsters Inc., Villains and more. In this video, I break down the biggest announcements, what they mean for Disney’s experiences business, and where the company is placing its biggest bets for the next phase of growth. Key moments: 4:25 — Animatronic musical performance 40:30 — Yeti update and repair announcement 41:58 — Gloria Gaynor pe
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