Behind the Craft
Expert interviews and guides to help you level up as a product leader and creator fast.
- Indexed episodes, last 90 days
- 12
- Latest publication
- Sep 20, 2026
- Audience
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- Earliest in this view
- Jul 5, 2026
Latest episodes
How to Save Money Now with ChatGPT Finances (6 Real Use Cases) | Ethan Bloch (opens the original)
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Ethan is the product lead for ChatGPT Finances at OpenAI. He previously co-founded Digit, which helped more than 10 million people save over $9 billion. In our interview, he shared six practical ways to use ChatGPT to find wasted spending, save money on taxes, maximize credit card rewards, and model major financial decisions. I’m confident at least one of these use cases will save you money today. Ethan and I talked about: (00:00) ChatGPT Finances can save you money right now (03:37) Use case 1:
Stop Building AI Agents. Build AI Employees Instead (Live Demo) | Pedro Franceschi (opens the original)
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Pedro is widely respected as one of the most AI-pilled CEOs out there. His hot take is that “agents” is a terrible name. Instead, he showed me what you should build: AI employees that have a defined job, skills, manager, and budget. Pedro also did a live demo of how he still uses OpenClaw to stay on top of his $5B business. Pedro and I talked about: (00:00) Build AI employees, not AI agents (05:23) Why Pedro spends half his time reviewing work (12:32) Live demo: Jim, Brex’s AI recruiting employe
AI Makes Cheating Easy. Here’s How It Can Make Kids Smarter Instead | Sue Khim (opens the original)
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📌 Copy the AI system I use to run a one-person $1M+ business: https://www.behindthecraft.com 🤝 Subscribe to my practical AI newsletter read by 150K+ professionals: https://creatoreconomy.so Sue is the co-founder and CEO of Brilliant, an interactive learning platform with 10M+ learners. I asked her how AI can help kids learn without doing their thinking for them, and she played back a real session with Koji, Brilliant’s AI tutor. If you’re building AI products or raising kids, watch how it helps
How to Vibe Code Apps That Become Real Businesses | Amol Jain (opens the original)
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📌 Copy the AI system I use to run a one-person $1M+ business: https://www.behindthecraft.com 🤝 Subscribe to my practical AI newsletter read by 150K+ professionals: https://creatoreconomy.so As head of product engineering at Replit, Amol has a firsthand look at which vibe-coded apps become real businesses. He showed me three apps built by non-coders that reached six figures, then walked through his 4-step process to take a prototype to production — publishing, security, monetization, and distribu
How to Build Better AI Evals with Claude Code in 5 Steps | Shreya & Hamel (opens the original)
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📌 Copy the AI system I use to run a one-person $1M+ business: https://www.behindthecraft.com 🤝 Subscribe to my practical AI newsletter read by 150K+ professionals: https://creatoreconomy.so Shreya and Hamel teach the industry standard course for AI evaluations taken by 4,500+ students from OpenAI, Google, and more. In our interview, I asked them to give live feedback on the AI evals that I built for my skills and demo how anyone can run evals with ChatGPT/Claude and their free evals skill. Don’t
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