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Behind The Business

The raw, real, and unfiltered podcast that takes you behind the scenes of what it really takes to build a thriving coaching business. Both the strategy behind the brand and the human behind the business.

Podcast · By Sofia Rose Bernardi · English · Official site

Indexed episodes, last 90 days
11
Latest publication
Sep 16, 2026
Audience
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Earliest in this view
Jul 7, 2026

Latest episodes

  1. Episode · Sep 16, 2026

    286. 29 Lessons in 29 Years - What I Believe About Creating a Really Fucking Good Life (opens the original)

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    I’m turning 29, so for this episode I’m sharing 29 of the biggest lessons I’ve learned in 29 years. And this one isn’t just about business It’s about money, relationships, health, mindset, success, personal development, ambition, happiness and ultimately, what I believe it takes to create a really fucking good life. I’ve built a business that generates over $300K a month, invested more than $300K into my own growth, chased some pretty ridiculous goals and created a life that my 22-year-old self

  2. Episode · Sep 15, 2026

    285. How I Scaled My Coaching Business From $100K Months to $100K Weeks (opens the original)

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    I started my coaching business at 22 years old with no business background, no big audience, no marketing experience and absolutely no idea what I was doing. At the time, I was working five casual jobs, walking dogs, cleaning floors, serving at weddings, making coffees and babysitting, while trying to figure out how to turn my passion for helping people into an actual business. Six years later, I had scaled my coaching business to over $4 million. And more importantly, I built it in a way that g

  3. Episode · Aug 31, 2026

    284. How I Scaled My Coaching Business to a $325K Cash Month Without Working More (opens the original)

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    What if your business could make MORE money without requiring more of your time? In this episode of Behind the Business, I’m taking you behind the scenes of my first $325,000 cash month, and the part I’m most proud of isn’t actually the revenue. It’s that my business feels lighter and more spacious at $300K+ months than it did at $100K months. Exactly 12 months after hitting my first $100K cash month, we more than 3Xed our monthly revenue. But my workload didn’t 3X with it. I’m sharing the wild

  4. Episode · Aug 24, 2026

    283. How To Stop The Revenue Roller Coaster In Your Coaching Business (opens the original)

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    A $20K month. Then a $4K month. Then panic. That's the revenue roller coaster, and it isn't a sign you're a bad coach. It's a sign your business generates clients inconsistently. If one great month keeps getting followed by two quiet ones, this episode is for you. I'm walking you through the five biggest reasons coaches end up on the revenue roller coaster and how to get off it for good, so you stop wondering where your next client is coming from and start building months that repeat. Other Link

  5. Episode · Aug 17, 2026

    282. The 4 Simple Systems I Use To Scale To $250K Months (opens the original)

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    My business generates around $250K per month, and it runs on just 4 core systems.⁣ Not fifty. 4.⁣ Because the bigger my business has become, the simpler I've made it.⁣ Most people assume that scaling to multiple six or seven figures means more software, more automations and more moving parts. In this episode I'm walking you through the 4 systems that actually run my business, why each one matters, and the tools we use to support them. If your backend feels messy and you're wondering what you act

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