HeyJaredBehind the Brief | Honest Stories from the World of Marketing
Ever felt like you’re the only one figuring things out as you go in marketing? You’re not alone. Welcome to Behind the Brief—the podcast where we talk about the real, unfiltered side of marketing. pmmshruti.substack.com
- Indexed episodes, last 90 days
- 3
- Latest publication
- Aug 28, 2026
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- Earliest in this view
- Jul 17, 2026
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Product marketing doesn't have a front door (opens the original)
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There is a particular kind of career anxiety that comes from wanting a job you can’t seem to qualify for. You look at the job description. “3+ years of product marketing experience.” You look at your resume. No PMM title. You close the tab. I’ve heard versions of this story so many times, which is why I wanted to talk to Jenn Holcomb. Today, Jenn is a Senior Product Marketing Manager at Interplay Learning. But she didn’t start there. She was a teacher. A financial aid counselor. A tech support r
This week I went back to pen and paper (opens the original)
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Happy Friday Folks! Two days before I recorded this episode, I put the laptop down and went back to pen and paper. Not as a productivity experiment. More as a rescue mission. I’ve built so many workflows for myself over the last year — scheduled tasks firing at 9am EST, a note-taker in every meeting, an AI assist on every draft — that I looked up one morning and thought: where am I in any of this? So there’s a notebook next to me right now, and it’s the least optimised thing I own, and it’s work
What a founder taught me about the problem PMMs keep avoiding (opens the original)
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I’ve done win-loss work. So I went into this conversation half-expecting to nod along politely and half-expecting to disagree. Instead I came out with a cleaner way of thinking about a problem I’ve been circling for years. Shayaan Jagtap started Opptrack about eight months ago, with an old coworker and a hunch about competitive intelligence. It began as a LinkedIn scraper. It’s now a win-loss engine built off more than 120 product marketing interviews. What I loved about this one is that he didn
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