HeyJaredBehind Gym Doors | A Fitness Business Podcast
We cover the most common challenges in the fitness industry to help you overcome them and GSD! This podcast is also available in high-def video and audio only formats.--Read the show: https://www.loudrumor.com/the-gsd-show/Facebook: https://www.facebook.com/GSDshow/Twitter:…
- Indexed episodes, last 90 days
- 8
- Latest publication
- Sep 3, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 9, 2026
Latest episodes
453: Gym Facebook Ads Using AI: $3 Cost Per Lead in a 9,000-Person Market (opens the original)
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This is part of how we help gym owners build ad systems like Joel's. See the plan here: https://100kplan.com Joel Holland never ran a gym ad in 14 years. He used AI to build his first campaign. $3 cost per lead. 84 leads in 10 days. Here's how. This gym Facebook ads using AI breakdown starts with Joel Holland, who runs 902 Athletics, a 17,000 square foot CrossFit and commercial gym in a 9,000 person market in Nova Scotia, Canada. In 14 years of business he had never run a paid ad. Everything was
452: The Gym Sales Process That Creates Members Worth $30,000 (opens the original)
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Matt charges $600 a month, keeps under 2% churn, and earns $30K per member. Here's his exact gym sales and referral system. This gym membership sales case study starts with the math. The average gym member in America is worth $1,400 over their lifetime. Matt's average member is worth $30,000. Same math, completely different numbers: under 2% monthly churn, more than 50 months of average retention, and 15 competing gyms within five minutes of his Costa Mesa studio. Matt runs Recoup Personal Train
451: Part 2 - Saving a Struggling Pilates Studio: Live Coaching With Mike Arce (opens the original)
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Mike coaches a struggling Pilates studio owner on phone sales live: avatar building, referral strategy, and a real walk-in prospect. This pilates studio sales coaching session picks up where Part 1 left off. In Part 1, Mike walked through Jess Landar's churn, lifetime value, and pricing. In Part 2, they build her customer avatar, run a full gym sales role play on her actual phone script, and design a gym referral program built around feeding children. Halfway through filming, a real prospect wal
450: Saving a Struggling Pilates Studio: Live Coaching With Mike Arce (opens the original)
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Struggling pilates studio owner goes viral asking for help -- Mike Arce coaches her live on numbers, retention, ads, and pricing. Jess Landar runs a struggling pilates studio in Auckland, New Zealand. She posted on Instagram that she needed help, so Mike reached out and turned it into a live gym business audit. This is Part 1 of a two-part series. Her studio peaked at $15,000 NZD a month and had dropped to $10,000 when they sat down. Mike walks through her gym churn rate, her lifetime value, her
449: Why Gym Ads Optimize for Leads (Not Members) (opens the original)
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Fixing gym Facebook ads conversion tracking is part of how we get studios to $100K a month. Your ads manager sees fifty leads on one ad and six on another, calls the fifty-lead ad the winner, and kills the other one before ever checking what happened next. That is the blind spot behind most gym ad optimization strategy decisions. When your CRM and your Meta ads manager never talk past the lead stage, nobody actually knows which ad produced a member. The six-lead ad that closed two members just g
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