HeyJaredBehavioural Science for Marketers
Behavioural Science for Marketers is a podcast series that explores the psychology behind consumer decision-making and how it can be applied to modern marketing.
- Indexed episodes, last 90 days
- 2
- Latest publication
- Sep 1, 2026
- Audience
- Checking…
- Earliest in this view
- Aug 3, 2026
Latest episodes
Module 12 - Mastering Shopper Psychology (opens the original)
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A Podcast the explains the power of shopper psychology, emphasizing its importance for business growth and customer retention. It explains the "See, Appeal, Engage, Buy" model to help listeners dissect and understand the customer journey, detailing how to capture attention, create emotional appeal, and drive engagement through various multi-sensory techniques and an understanding of human evolution and brain function. The session also discusses optimising sales performance by recognising differe
Module 11 - The Psychology of Prices and Promotions (opens the original)
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Here's a Podcast that specifically focusses on prices and promotions. It explores how shoppers process information using System 1 (fast, intuitive) and System 2 (slow, analytical) thinking, and how this impacts their decision-making in retail environments. Key topics include optimising promotions for attention, understanding the brain's relationship with numbers and pricing, and combating choice overload through strategic offers. The session also details various cognitive biases like hyperbolic
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