Before You Build
When anyone can build anything, the question isn't can we build it, it's are we building the right thing?
- Indexed issues, last 90 days
- 8
- Latest publication
- Sep 17, 2026
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- Earliest in this view
- Jul 28, 2026
Latest issues
This now saves 30 minutes per customer and costs me nothing to run. (opens the original)
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Welcome to the twenty of you who joined us last week! This is a different post than my regular essays. If you like step by step breakdowns of how I built something to use as inspiration — this is for you. If not — give it a try anyways change is good for you.“I’m a cofounder bootstrapping a drone-service business with my friend Dario who’s spent more than a decade as a Drone service provider. Which yes, honestly sounds like three random words stuck together. So a better way to think of this is w
This now saves 30 minutes per customer and costs me nothing to run. (opens the original)
Read excerpt
Welcome to the twenty of you who joined us last week! This is a different post than my regular essays. If you like step by step breakdowns of how I built something to use as inspiration — this is for you. If not — give it a try anyways change is good for you.“I’m a cofounder bootstrapping a drone-service business with my friend Dario who’s spent more than a decade as a Drone service provider. Which yes, honestly sounds like three random words stuck together. So a better way to think of this is w
The Greatest Piece of System Design You’ll Ever Throw Away (opens the original)
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“AI can probably do your job now, right?”An executive asked me that two years ago, leaning against the white stone countertop in his kitchen — but kindly, the way you’d tell someone they’ve got something in their teeth. And regarding the part of my job he could see—the screens, the flows, the copy—he was right.Now I will not claim the moral high ground here, arguing “human taste and judgment” because that can’t be measured. Nor will I bury you in arguments about how a human brain can run all day
The Greatest Piece of System Design You’ll Ever Throw Away (opens the original)
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“AI can probably do your job now, right?”An executive asked me that two years ago, leaning against the white stone countertop in his kitchen — but kindly, the way you’d tell someone they’ve got something in their teeth. And regarding the part of my job he could see—the screens, the flows, the copy—he was right.Now I will not claim the moral high ground here, arguing “human taste and judgment” because that can’t be measured. Nor will I bury you in arguments about how a human brain can run all day
How to run twice the distance (opens the original)
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<img alt="" class="sizing-normal" height="971" src="https://substackcdn.com/image/fetch/$s_!eddW!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F280bfdb1-cbd3-493f-b0ad-6a40bfcf06eb_3984x2656.j
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