HeyJaredBecoming Founder Free
Michael "Buzz" Buzinski, a 36 year award-winning marketing veteran, named a visionary marketer by the American Marketing Association, dives into one of the biggest challenges faced by Business-to-Business (B2B) companies: founder-led dependency.
- Indexed episodes, last 90 days
- 8
- Latest publication
- Aug 25, 2026
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- Checking…
- Earliest in this view
- Jul 7, 2026
Latest episodes
Bad-Fit Leads Are Not a Sales Problem (opens the original)
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A prospect can check every box you've written down and still have no business buying from you. Right industry. Right revenue band. Right headcount. The decision-maker even took the meeting. On paper that's a clean target, and your dashboard will happily count it as a win. Then the conversation happens and it turns out they want a one-off project while your whole business runs on ongoing relationships. Or their actual problem sits three feet to the left of the thing you're built to solve. Nobody
How to Buy Strategy Services Without Guessing (opens the original)
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Every proposal looks good in the buying week. That's the problem. They all promise discovery, analysis, positioning and a roadmap. They're all written by capable people. And none of them tell you what should be happening in week two, what delivery day actually means or what your business should look like on day 60. In this episode, Michael Buzinski walks a B2B marketing strategy engagement forward on a calendar instead of down a checklist. Where you are now with proposals in hand. What you shoul
Before You Fire the Team, Fix the System (opens the original)
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Revenue flattens. The numbers stop moving. And suddenly, everybody starts looking a little less impressive than they did six months ago. Maybe the marketing director isn’t strategic enough. Maybe sales needs stronger leadership. Maybe the agency has lost its edge. Whatever the theory, the instinct is usually the same: change the people and see if the numbers change with them. But what if the people aren’t the first thing you should be looking at? There’s a costly difference between a team that c
What a Marketing Strategist Should Actually Do For You (opens the original)
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Most founders who buy a marketing strategy end up with the same thing: a thick, polished plan that looks impressive in the meeting and dies in a shared drive. The problem usually isn't that the plan was bad. It's that it never made any actual decisions, so the founder stayed the translator, the approver and the tiebreaker for every marketing call the team couldn't make on its own. In this episode, Michael Buzinski resets what the marketing strategist role is really for. A plan isn't a strategy u
Solving for the Institutional Knowledge Trap (opens the original)
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There's a specific kind of relief that shows up the moment a great outside hire starts working. The fog lifts. Decisions stop routing through you. You catch your first real glimpse of what running this business without being the bottleneck might actually feel like. That relief is exactly the thing you should be suspicious of. Because here's what nobody tells you when you bring in a fractional leader, a consultant or a senior specialist to break your founder dependency: a permanent fix and a temp
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