HeyJaredBeauty Confidential
The Insider Memo for People Who Love Beauty — and the People Building It.
- Indexed issues, last 90 days
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- Sep 29, 2026
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- Sep 8, 2026
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What Does Beauty Actually Mean When It Says “Longevity”? (opens the original)
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There is something slightly funny happening in beauty.For years, anti-ageing became a phrase we were increasingly uncomfortable saying out loud.It sounded a bit… hostile.Anti-ageing.As though getting older had declared war on your face and someone needed to send in a peptide.Allure famously stopped using the term back in 2017, arguing that framing ourselves as “anti” ageing reinforced the idea that ageing itself was something to battle.The products, obviously, did not disappear but neither did o
Why Does Buying Beauty Feel Like A Tiny Exam Now? (opens the original)
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I don’t think I want fewer beauty products.I think I just want someone to promise me I’m not about to buy the wrong one.Because what I’m noticing recently is that buying beauty has somehow become a tiny exam.You’re standing in front of 40 foundations trying to remember whether you’re neutral-warm or warm-neutral.There are 15 moisturisers, all apparently designed for very slightly different versions of your face.One serum costs £60.Another has gone viral on TikTok, but the person recommending it
Why Does Every Beauty Product Think It’s Skincare Now? (opens the original)
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Have a look around your bathroom for a second.Not at the actual skincare, that’s behaving exactly as expected.Look at everything else.If yours is anything like mine your foundation may contain peptides and come with clinical results showing what happens to your skin over time.Your lip liner would quite like you to know that it doesn’t merely line your lips. It hydrates them. Smooths them. Enhances their fullness. Possibly for several weeks after purchase.Your hair products are suddenly extremely
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