HeyJaredBe Your Own Marketing Hero
Marketing shouldn't cost $20K in strategy just to get started, or feel overwhelming because of miscalculated, miscalibrated, and templated plans.
- Indexed episodes, last 90 days
- 7
- Latest publication
- Sep 15, 2026
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- Checking…
- Earliest in this view
- Jul 30, 2026
Latest episodes
Quality Part 6: The New Definition of Quality (opens the original)
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The finale. My old definition of quality creative, from years in advertising, was "fit for purpose and elicits an emotional response that yields action." AI changes the risk profile entirely, and over this series we walked through four things that matter now: specificity, a human point of view that survives the process, judgment instead of mere approval, and leverage that multiplies expertise instead of replacing it. Here's where we land: quality creative, AI-assisted or not, is work that is fit
Quality Part 5: Criterion Four, Multiply, Don't Replace (opens the original)
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This one's about process, not output. Quality AI use compresses time or expands access without compressing thought. Bad AI use compresses both. In part five, I talk through what leverage actually looks like, and why the goal should always be the same: multiply someone's expertise, never substitute for its absence. Catch up on the full series: https://morph.link/quality-ai
Quality Part 4: Criterion Three, Judgment vs. Approval (opens the original)
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AI is genuinely good at synthesis, pattern-matching, and clearing away blank-page paralysis. It's genuinely bad at knowing what actually matters to one particular human being. In part four, I share the test that separates real quality AI use from the rest: did a person actually make the decision, or did they just approve whatever the AI handed them? Those look identical on the surface. They're not the same thing. Catch up on the full series: https://morph.link/quality-ai
Quality Part 3: Criterion Two, Does a Point of View Survive? (opens the original)
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Fit for purpose and emotionally resonant still matter, but AI raises a new question: does a real point of view survive the creation process? In part three, I talk through the difference between AI as a participant in your process and AI as a replacement for you, and how The Playbook is built on decades of real marketing experience and insight from prize-winning authors, not just AI output. Read the article and watch the full series: https://morph.link/quality-ai
Quality Part 2: Criterion One, Specificity (opens the original)
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AI slop is statistically average: the median of everything the model has ever seen, which makes it generic by definition. Quality AI use does the opposite: it gets more specific, not less. In part two of this series, I share the test I use to tell the difference: could this have been made for anyone, or only for this one person, this one book, this one moment? And I talk through why The Playbook is built around exactly that question. Read the article and watch the full series: https://morph.link
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